Why is data visualisation so important for your business?
Aug 07, 2019
Did you enjoy playing with Legos when you were a kid? If so, then you most certainly did one of two things whenever you’d start a new build. Either you would just rip open the bags and pour the pieces on the floor, which led to digging in the pile for minutes on end in search for a specific piece over and over again.
Or you would have turned to the art of knolling and sorted all the pieces of the entire kit before beginning assembly. Knolling is the process of arranging similar objects in parallel or 90-degree angles as a method of organisation. This requires patience but once all pieces are laid out, it’s easier to find what you are looking for. And it looks great too.
In terms of structure, overview and organisation, knolling is a lot like data visualisation. While you can surely play with Legos without knolling, you cannot build quality customer communications without properly visualising your data. Data visualisation is very important, for your customers as well as your business. In this week’s blog we’ll tell you why.
Digest, understand and remember
When you cram data into a communication without considering the composition, amount and customer preferences, it’s easy for the reader to get lost in the information. Customers deserve clear and simple documents with all the relevant information in an easily interpretable format. Data visualisation can help you achieve this. It’s the concept of gathering data from one or multiple sources and pouring these in a communication in a way that makes the content easy for the customer/reader to digest, understand and record.
Not only that, attractively visualised data are more inviting to read than for example bulky text or dull tables. Data visualisation is possible in many ways and there are numerous tools such as charts, pictograms and pictures to help you do so.
Today most businesses hold vast amounts of customer data but only few succeed in making the most out of these. It’s important to have your data in order. Only then can you really use them to improve the customer experience. For example, if you know what data you have and want to use and visualise, you can more adequately choose the most suited channel to communicate the information to your customers who, in turn, will better process your message.
Fortunately, the digital transformation provides new ways to manage customer data and integrate and visualise them in day to day customer communications in a way that’s appealing to improve the customer experience.
But data visualisation is important for your business as well. Thanks to data visualisation it’s easier to intuitively design your output with correct up-to-date data coming directly from your ERP system, which saves time and ensures brand compliance. Also, with the right customer communications platform you can incorporate multiple languages and brands in your templates to create a flexible and easy-to-maintain document creation process with consistent communications that are easy to the eye. That's the magic of data visualisation.
Take your finance department for example. They constantly produce typically transaction-driven documents, such as contracts, proposals, claims documents, policies, status reports or invoices, in which there is no room for mistakes. The templates need to be merged with complex data coming from various sources such as XML-files. Often these data are quite a dull mix of tables, numbers, standard issue text output and various specifics concerning the individual customer. Data visualisation allows to translate this input into stylistic pdf documents that are easy to process and attractive so that, as transactional communications, they help uphold the standard of the customer experience.
In our next blog we’ll delve deeper into the possibilities of data visualisation and more specifically discuss the documents and communications you can create with data coming directly from your ERP-system. Can’t wait? Check out our website for more information.