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    How to successfully reach out to your customers: a recap

    There is more to modern customer communications than the message alone. Technology and customer expectations have seen to that. But with the rise of complexity also comes the opportunity to boost customer engagement in ways unseen before.

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    Unleash the power of dynamic transpromotional communications 5.0

    In last week’s blog we talked about how combining transactional and promotional communications or ‘transpromo’ creates promising perspectives for businesses to reach out to customers. Today we’ll go beyond. When made interactive, transpromotional communications show their true potential. By combining transactional and promotional content within actionable communications, the possibilities for the receiver suddenly manifold as he can pick, chose, consult, review or buy what he or she wants or needs. This is transactional communications 5.0 and the future of digital customer engagement.

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    Should you put your customer in control of your communications?

    Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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    Proud to drive our industry forwards as Electronic Document Professional (EDP)

    In recognition of my achievements in the last 5 years in the document and content domain, the EDP commission has seen fit to recertify my status as Electronic Document Professional through the end of 2023. In Belgium and the Netherlands I am joined by 57 other EDP professionals, all certified by the international trade association Xplor International, based in the United States.

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    Inventive Designers welcomes Paul Verkinderen as Business Development Manager Automotive

    With the launch of Xribe now behind us, Inventive Designers looks ahead to further introduce the immense potential of Xribe as well as Scriptura Engage in a wider growth market and untapped sectors. One such sector is the automotive industry.

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    What is Customer Convenience and why does your business need it?

    Have you ever heard about Jeremy Bentham? Back in the 18th century this English philosopher introduced the principle of utility. In his main work ‘The Introduction to Principles of Morals and Legislation’ Bentham stated that all human beings by default act to maximize pleasure and minimize pain. As we seek a maximum of happiness, we weigh the positive and negative effects of every action, and choose our interests accordingly. This philosophy is what’s become known as Utilitarianism.

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    ENGAGE18: Revealing the future standards of customer communications

    On the 25th and 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A huge and broad international audience of business experts, marketers and C-level executives herded together in the magnificent Bluepoint in Antwerp to catch a glimpse of the future standards of customer communications.

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