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Clear and digital customer interactions form the basics for a happy customer journey in the new age.

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    How do you introduce new payment methods to your customers?

    If you read our past few blogs you have already gained an understanding of the added value that digitalization brings to customer communications and why you should pounce on its potential. Not only to improve customer experiences but also to meet the preferences of your individual customers.

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    Here’s why you should integrate a QR code in your invoice

    In this series of blogs, we dig deeper into the importance of digitizing invoices in order to meet customer preferences and ensure swift and easy payments. If you want to keep up to speed, make sure to be on the look-out for our upcoming blogs. If you hadn’t had the chance to read last week’s contribution ‘Digitalization and the importance of clear-cut invoices’, you can still do so by clicking on the link. Check it out to discover more about how digitalization drives customer expectations and why it’s important to invest in clear digital invoices to ensure swift payments.

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    Digitalization and the importance of clear-cut invoices

    None of us can escape digitalization. Processes are speeding up, the amounts of data are growing and more and more businesses turn to automation. Digitalization is a new dimension which enables you to improve your customer service and the overall customer experience. While the customer might never come to appreciate paying bills, digitalization will help you create the invoices that allow them to do so as comfortably as possible. By making use of different means of payment, you enable your customers to settle bills faster and simpler than ever before.

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    You can now create PDF communications with Web Designer

    Christmas comes early this year. The Scriptura Engage Web Designer, part of the Design Studio, just got a major update. Web Designer is our versatile and easy-to-use solution that empowers business users to create both basic and engaging multi-channel, responsive and actionable communications.

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    What is multichannel communication?

    Back in the day, the concept of customer communications was all about the message and the customer. Today it’s about way more than that. Timing plays a big role and the choice of the right medium is even more crucial. All these aspects of customer communications and how they come together trickle down to one thing: meeting customer preferences.

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    Do you have a clear 360° overview of your customer communications?

    In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

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    How digital and interactive are your customer communications?

    The wave of technological revolutions and digital opportunities is gaining momentum and all modern companies and organizations must try to surf it. Some digital laggards fail to catch this wave all together, other companies are having a hard time to stay on their feet, and some digital champions are speeding ahead as they surf the crest towards the sunny beach of digital maturity.

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    Why should you combine marketing and service communications?

    When you meet someone special, you pull out all the stops to be the best possible version of yourself. You dress nice, hold open the door, pay for drinks and laugh at every joke that person makes. After some time however, when all goes well, you might start putting in less of an effort. There are dirty socks on the floor, you don’t hold back as many burps as before and the parents-in-law are no longer as funny as they were when you first met them.

    In many regards, customer communications over the course of the customer journey can be very similar. As a result, the difference between marketing and service communications can be day and night. However, they both have specific benefits which, if combined, allow you to engage with your customers in ways that seemed impossible before.

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