Read. Gather Ideas. Discuss.

Clear and digital customer interactions form the basics for a happy customer journey in the new age.

Signup to share your stories

Contact us

    Subscribe to our news letter!

    Older Posts

    Do you have a clear 360° overview of your customer communications?

    In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

    Read More
     0

    How digital and interactive are your customer communications?

    The wave of technological revolutions and digital opportunities is gaining momentum and all modern companies and organizations must try to surf it. Some digital laggards fail to catch this wave all together, other companies are having a hard time to stay on their feet, and some digital champions are speeding ahead as they surf the crest towards the sunny beach of digital maturity.

    Read More
     0

    Why should you combine marketing and service communications?

    When you meet someone special, you pull out all the stops to be the best possible version of yourself. You dress nice, hold open the door, pay for drinks and laugh at every joke that person makes. After some time however, when all goes well, you might start putting in less of an effort. There are dirty socks on the floor, you don’t hold back as many burps as before and the parents-in-law are no longer as funny as they were when you first met them.

    In many regards, customer communications over the course of the customer journey can be very similar. As a result, the difference between marketing and service communications can be day and night. However, they both have specific benefits which, if combined, allow you to engage with your customers in ways that seemed impossible before.

    Read More
     0