Read. Gather Ideas. Discuss.

After you have introduced a novelty such as a QR code to your invoices or made a certain shift that changes the customer experience like digital invoicing through Paymail, you have to instantly monitor the impact on customer satisfaction and the user experience. Measure the conversion rate and reach out to your customers to see how they experience that change.

Over the past few weeks we have brought you a series of blogs commenting on the importance of digitizing customer communications and the impact this has on the customer experience. We specifically focussed on the digitalisation of invoices and how tools such as QR codes can help your customers to pay their bills easier and faster.

If you read our past few blogs you have already gained an understanding of the added value that digitalization brings to customer communications and why you should pounce on its potential. Not only to improve customer experiences but also to meet the preferences of your individual customers.

In this series of blogs, we dig deeper into the importance of digitizing invoices in order to meet customer preferences and ensure swift and easy payments. If you want to keep up to speed, make sure to be on the look-out for our upcoming blogs. If you hadn’t had the chance to read last week’s contribution ‘Digitalization and the importance of clear-cut invoices’, you can still do so by clicking on the link. Check it out to discover more about how digitalization drives customer expectations and why it’s important to invest in clear digital invoices to ensure swift payments.

Christmas comes early this year. The Scriptura Engage Web Designer, part of the Design Studio, just got a major update. Web Designer is our versatile and easy-to-use solution that empowers business users to create both basic and engaging multi-channel, responsive and actionable communications.

Businesses today are met with new marketing concepts left, right and center. This is a process that is unlikely to end soon, seeing relationships between business and customer continue to evolve as technology advances and customer expectations rise. Sure, it’s not that hard to make the distinction between single and multichannel communications, but when the terms crosschannel communications and omnichannel communications are thrown into the mix, things get complicated and all these concepts, although distinctly different, might start to fade into each other.

Back in the day, the concept of customer communications was all about the message and the customer. Today it’s about way more than that. Timing plays a big role and the choice of the right medium is even more crucial. All these aspects of customer communications and how they come together trickle down to one thing: meeting customer preferences.

In our digital scan we introduced to determine how digitally mature your customer communications are, we also focus on multichannel communications. We ask questions such as ‘What channels do you use?’,’ What is the print/digital ratio within you organisation?’ and ‘Do you use responsive multichannel techniques?’. For example, when an email bounces, do you automatically send a print communication or do you ask for another email address?

In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

How do you communicate as a business? How do you reach out to your customers? And what tools do you need to safely navigate through the labyrinth of individual customer needs and expectations that continue to grow more complex?