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5 ways to become more customer centric

Over the past few weeks we’ve delved deeper into the different aspects you need to focus on to build better communications that truly revolve around the needs and expectations of your customers. In other words: As an organisation, how do you build customer centricity?

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5 Reasons To Take a Team Time-Out

Recently, I was at two-day team time-out with the engineering team of Inventive Designers. Yes, I know, team building has a bad reputation, especially so among the typically cynical software engineering crowd. Generally, people start replaying old episodes of “The Office” in their heads and they realise that in real life it’s not nearly as funny if they are in the middle of it. However, despite its reputation I want to make the case that team building is the most important investment you can make for your people.

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The world of customer experience: Outside-In versus Inside-Out

Today, we see two paradigms in business: Inside-Out vs. Outside-In approach.

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