Read. Gather Ideas. Discuss.

Over the past few weeks we’ve delved deeper into the different aspects you need to focus on to build better communications that truly revolve around the needs and expectations of your customers. In other words: As an organisation, how do you build customer centricity?

We connect, download, stream, sign in, upload, update… all the time. We live in a digital world. A world that provides opportunities and the means to progress, facilitate and improve. That’s why today many organisations are investing big money in digital transformation programs. Some of them do so in order to get rid of outdated legacy systems or because they want to focus on social media presence and behaviour tracking. Others seek to ensure availability of all digital channels.

Recently, I was at a two-day team time-out with the engineering team of Inventive Designers. Yes, I know, team building has a bad reputation, especially so among the typically cynical software engineering crowd. Generally, people start replaying old episodes of “The Office” in their heads and they realise that in real life it’s not nearly as funny if they are in the middle of it. However, despite its reputation I want to make the case that team building is the most important investment you can make for your people.

Today, we see two paradigms in business: Inside-Out vs. Outside-In approach.