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    Why is follow-up crucial to ensure customer happiness?

    After you have introduced a novelty such as a QR code to your invoices or made a certain shift that changes the customer experience like digital invoicing through Paymail, you have to instantly monitor the impact on customer satisfaction and the user experience. Measure the conversion rate and reach out to your customers to see how they experience that change.

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    How to win your customers’ trust?

    Over the past few weeks we have brought you a series of blogs commenting on the importance of digitizing customer communications and the impact this has on the customer experience. We specifically focussed on the digitalisation of invoices and how tools such as QR codes can help your customers to pay their bills easier and faster.

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    Do you have a clear 360° overview of your customer communications?

    In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

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    How GDPR helps and not hinders you to use private data for user experience optimization

    May 25th, 2018, a day like any other. For most businesses however, it was as if the day of reckoning was upon them. The EU’s new General Data Protection Regulation had come into force and with it, it brought drastic changes for every organization in every branch juggling with private data. Worried about how GDPR could potentially cripple their sales, companies worldwide now focus on the restrictions rather than the potential. But why? As GDPR urges you to pay more attention to your customer data, why not seize the opportunity to better use these data to optimize the user experience?

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    How to overcome the hurdles of digital adoption?

    We connect, download, stream, sign in, upload, update… all the time. We live in a digital world. A world that provides opportunities and the means to progress, facilitate and improve. That’s why today many organisations are investing big money in digital transformation programs. Some of them do so in order to get rid of outdated legacy systems or because they want to focus on social media presence and behaviour tracking. Others seek to ensure availability of all digital channels.

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