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A look back on a decade of customer experience management

Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

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Should you put your customer in control of your communications?

Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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Customer convenience and the importance of individualization: a recap

Over the past few weeks we talked about UX convenience in customer communications. What is user experience convenience, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back.

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How to achieve customer convenience in customer communications?

Two weeks ago we discussed user experience convenience and why every business should invest time and money into optimizing their customer journey to maximize convenience. An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing.

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Scriptura Engage 18.10: New Fall release available!

New season, new release! We are very pleased to announce the release of Scriptura Engage v18.10. This release, we mainly focused on some changes of LiveDocs and creating actionable communications by using the Web Designer. These two updates fit in our strategy to empower business users even more and to get the best out of every customer touchpoint.

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Boosting operational efficiency and the power of customer experience management: a recap

Over the past few weeks we covered the importance of quality customer experience management (CEM) and operational efficiency in order to boost your organization and successfully compete with peers in terms of customer experience.

In this week’s blog we’ll come back on how Inventive Designers with Scriptura Engage, Template Factory and Managed Services has all the necessary ingredients of a modern customer communication platform to increase operational efficiency and boost business empowerment.

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How to boost operational efficiency with Managed Services?

Just like a well-functioning team is made up of quality players who know what to do on the pitch, a company’s success is determined by the efficiency and strengths of its different departments, each completing different tasks with different skills, but all striving towards the same goal: company growth through best practices and continuously improving products and services.

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How mobile drives your digital transformation

Standing still is going backwards, a common expression that is especially true for businesses, startups and big multinationals alike. With digital breaking in a new era, digital transformation proves to be a steep mountain to climb for many companies, yet it’s a challenge that holds promising opportunities for those who succeed to overcome it. 

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How to Digitally Transform Your Business?

Last week, at the Digital Transformation Forum in London, I was surrounded by people who have led, managed or participated in digital transformation programs. They shared a massive amount of knowledge and experience that is too valuable to keep for myself.

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A view on the past year and the road ahead with Jim Verbist, CEO @ Inventive Designers.

In the serene offices of inventive designers, whenever Jim Verbist is around, there’s a hive of activities in his office. One appointment after the other, often back to back. When there is a window to stretch his legs, you see a busy Jim going around the offices, checking on how everyone else is fairing. Jim has been serving as the company’s CEO since may last year ...

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