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    You can now create web forms with the Scriptura Engage Web Designer

    Our Scriptura Engage Web Designer just got better! As part of Actionable Communications in Design Studio we introduced web form controls like input fields, date pickers, dropdowns, radio buttons,... By virtue of these controls, business users can now create fully responsive and customizable web form templates ready to be published on a website, portal or even in apps.

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    Do you have a clear 360° overview of your customer communications?

    In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

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    How digital and interactive are your customer communications?

    The wave of technological revolutions and digital opportunities is gaining momentum and all modern companies and organizations must try to surf it. Some digital laggards fail to catch this wave all together, other companies are having a hard time to stay on their feet, and some digital champions are speeding ahead as they surf the crest towards the sunny beach of digital maturity.

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    Resource Promotion goes bigger and better

    In our previous blog ‘Give business control with Resource Promotion’ we gave an overview of capabilities and benefits of our Resource Promotion, an easy to use tool that allows business users to push changes all the way into production, making them independent from IT to deploy emails, push notifications and other communications. Give it a quick look to refresh your insights on promotion, tasks, environments, and more.

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    What is customer retention?

    When you look at modern advertising you’ll notice that a lot of today’s billboards, tv ads and print commercials are focused on persuading and courting new customers. That’s because in the eyes of most companies, extra customers quickly translate into extra revenue. While gaining customers indeed boosts revenue, not losing any is proven to do so faster and at a much lower cost. When someone is not familiar with what you have to offer, it will take a lot of persuading to get him to buy your products. But when somebody already knows you and has taken a liking to your products, it will not cost you a huge effort to get him or her to come back for more.

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    How to reduce the workload of your IT team?

    “Hi Jerry, sorry to barge in here so unannounced. Could you do me a favor and adjust the logo on this invoice for me? Just a bit bigger, thanks, I’ll be back in five!” Two minutes later: “Jerry my man, what’s keeping my logo? Ah, that’s it! Or wait no, on second thought, leave it the same size, just put it a bit more to the right, will you? Be back in a sec! “One hour later: “Jerry! The logo is fine but management wants me to add in our new phone number as well. You got it? Cheers!” Another five minutes pass. “Jayjay, bad news! Forget what I asked, just change it back to the original, we need that communication asap! Keep me posted!”

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    6 Steps to choose the right communication tool

    They say in sports self-belief and strength of character are what separate the good from the best. You could argue that this applies to the world of business as well. Businesses worldwide approach the market claiming and believing that they know best, convinced that their own capabilities will eventually lead to success. This is the Inside-Out approach: systems, tools, processes, and products are designed with the company and its needs in mind and decisions are made based on what's best for the company and not the customer.

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    A look back on a decade of customer experience management

    Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

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    Should you put your customer in control of your communications?

    Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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    Customer convenience and the importance of individualization: a recap

    Over the past few weeks we talked about UX convenience in customer communications. What is user experience convenience, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back.

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