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    When the pieces fall together: The importance of data in digital transformation

    Imagine you need to run some errands. You walk into the store and the woman behind the register says “Hi”. That’s nice. You appreciate her kindness and respond “Well, hello, how are you?” as you walk past. Now imagine that as you enter the shop she says: “Hi Jim, long time no see! How is your wife Karen? If you are looking for those cereal your kids like, they are stored in the third isle from the left.”

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    What is transpromo?

    Combine a powerful message with the certainty of it reaching your target audience and you’ve got a customer communications powerhouse. That’s what transpromotional communications are all about. But what is transpromo? If you’re eager to find out and discover its potential, please read on.

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    Scriptura Engage 19.04 release is available!

    I’m very pleased to announce the general availability of Scriptura Engage 19.04, a long term stable release. With this new release, organisations will be able to put business users in control of the content of customer communications, removing the dependency on IT and lowering the time-to-market of changes. Also, this release brings digital communication to a whole new level with interactive actionable communications. And last but not least, the acquisition by UnifiedPost has given us access to delivery and payment capabilities that we now have integrated within Scriptura Engage. Curious to know more? Keep on reading!

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    Make integrations a child's play with Xribe & Zapier

    Maintaining a system for automated customer communications can take time and a lot of IT support. You can save on this by combining Xribe and Zapier. When you connect Xribe and Zapier, you can automatically send communications for most of your business needs. This allows you to focus on the important things while still immediately acknowledging your customers' needs.

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    What are actionable communications & why are they so important?

    Two months ago our VP Marketing Geert Fransen talked about transpromotional communications 5.0 and the power of dynamic customer communications that remain consistent throughout the customer journey.

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    What is the difference between cross-channel & multichannel communications?

    In this digital decade new channels see the light of day all the time. Although this opens a world of possibilities for modern businesses in terms of customer engagement, all that actually customers want is to be contacted via their channel of choice. That’s why, as a business, you should have as many communication channels in your arsenal as possible. But how do you juggle all these channels? Let’s start by pointing out the difference between cross-channel and multichannel communications.

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    Why you should map your customers' journey

    As we saw in last week’s blog the customer experience is a determining factor of how customers rate your business and is essential to grow your business. The better the customer experience, the more loyal they will be to your brand and the more they will promote it.

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    Who is leading digital transformation?

    Digital transformation is inevitable. Although the process is hard work for most companies worldwide, in the end it will redefine how organizations do business and engage with customers, providing a customer journey with more user-friendliness, efficiency and loss of friction.

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    6 Steps to choose the right communication tool

    They say in sports self-belief and strength of character are what separate the good from the best. You could argue that this applies to the world of business as well. Businesses worldwide approach the market claiming and believing that they know best, convinced that their own capabilities will eventually lead to success. This is the Inside-Out approach: systems, tools, processes, and products are designed with the company and its needs in mind and decisions are made based on what's best for the company and not the customer.

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    Analog, Digital and Interactive: The three media of communication

    Digital transformation is tough but it’s worth it. As digital slowly becomes more ingrained in our ways of working and engaging with each other, new opportunities driven by progress show themselves nearly daily. On the long road to digital transformation, the first step to take is customer onboarding, causing this digital transformation to go hand in hand with improving your customer communications. 

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