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Clear and digital customer interactions form the basics for a happy customer journey in the new age.

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    Why is follow-up crucial to ensure customer happiness?

    After you have introduced a novelty such as a QR code to your invoices or made a certain shift that changes the customer experience like digital invoicing through Paymail, you have to instantly monitor the impact on customer satisfaction and the user experience. Measure the conversion rate and reach out to your customers to see how they experience that change.

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    How to win your customers’ trust?

    Over the past few weeks we have brought you a series of blogs commenting on the importance of digitizing customer communications and the impact this has on the customer experience. We specifically focussed on the digitalisation of invoices and how tools such as QR codes can help your customers to pay their bills easier and faster.

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    How do you introduce new payment methods to your customers?

    If you read our past few blogs you have already gained an understanding of the added value that digitalization brings to customer communications and why you should pounce on its potential. Not only to improve customer experiences but also to meet the preferences of your individual customers.

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    Here’s why you should integrate a QR code in your invoice

    In this series of blogs, we dig deeper into the importance of digitizing invoices in order to meet customer preferences and ensure swift and easy payments. If you want to keep up to speed, make sure to be on the look-out for our upcoming blogs. If you hadn’t had the chance to read last week’s contribution ‘Digitalization and the importance of clear-cut invoices’, you can still do so by clicking on the link. Check it out to discover more about how digitalization drives customer expectations and why it’s important to invest in clear digital invoices to ensure swift payments.

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    Digitalization and the importance of clear-cut invoices

    None of us can escape digitalization. Processes are speeding up, the amounts of data are growing and more and more businesses turn to automation. Digitalization is a new dimension which enables you to improve your customer service and the overall customer experience. While the customer might never come to appreciate paying bills, digitalization will help you create the invoices that allow them to do so as comfortably as possible. By making use of different means of payment, you enable your customers to settle bills faster and simpler than ever before.

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    What is multichannel communication?

    Back in the day, the concept of customer communications was all about the message and the customer. Today it’s about way more than that. Timing plays a big role and the choice of the right medium is even more crucial. All these aspects of customer communications and how they come together trickle down to one thing: meeting customer preferences.

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    How to boost customer engagement with multichannel communications?

    In our digital scan we introduced to determine how digitally mature your customer communications are, we also focus on multichannel communications. We ask questions such as ‘What channels do you use?’,’ What is the print/digital ratio within you organisation?’ and ‘Do you use responsive multichannel techniques?’. For example, when an email bounces, do you automatically send a print communication or do you ask for another email address?

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    You can now create web forms with the Scriptura Engage Web Designer

    Our Scriptura Engage Web Designer just got better! As part of Actionable Communications in Design Studio we introduced web form controls like input fields, date pickers, dropdowns, radio buttons,... By virtue of these controls, business users can now create fully responsive and customizable web form templates ready to be published on a website, portal or even in apps.

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    How digital and interactive are your customer communications?

    The wave of technological revolutions and digital opportunities is gaining momentum and all modern companies and organizations must try to surf it. Some digital laggards fail to catch this wave all together, other companies are having a hard time to stay on their feet, and some digital champions are speeding ahead as they surf the crest towards the sunny beach of digital maturity.

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    Resource Promotion goes bigger and better

    In our previous blog ‘Give business control with Resource Promotion’ we gave an overview of capabilities and benefits of our Resource Promotion, an easy to use tool that allows business users to push changes all the way into production, making them independent from IT to deploy emails, push notifications and other communications. Give it a quick look to refresh your insights on promotion, tasks, environments, and more.

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