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    How do you introduce new payment methods to your customers?

    If you read our past few blogs you have already gained an understanding of the added value that digitalization brings to customer communications and why you should pounce on its potential. Not only to improve customer experiences but also to meet the preferences of your individual customers.

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    Here’s why you should integrate a QR code in your invoice

    In this series of blogs, we dig deeper into the importance of digitizing invoices in order to meet customer preferences and ensure swift and easy payments. If you want to keep up to speed, make sure to be on the look-out for our upcoming blogs. If you hadn’t had the chance to read last week’s contribution ‘Digitalization and the importance of clear-cut invoices’, you can still do so by clicking on the link. Check it out to discover more about how digitalization drives customer expectations and why it’s important to invest in clear digital invoices to ensure swift payments.

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    Digitalization and the importance of clear-cut invoices

    None of us can escape digitalization. Processes are speeding up, the amounts of data are growing and more and more businesses turn to automation. Digitalization is a new dimension which enables you to improve your customer service and the overall customer experience. While the customer might never come to appreciate paying bills, digitalization will help you create the invoices that allow them to do so as comfortably as possible. By making use of different means of payment, you enable your customers to settle bills faster and simpler than ever before.

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    You can now create PDF communications with Web Designer

    Christmas comes early this year. The Scriptura Engage Web Designer, part of the Design Studio, just got a major update. Web Designer is our versatile and easy-to-use solution that empowers business users to create both basic and engaging multi-channel, responsive and actionable communications.

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    What is omnichannel communication?

    Businesses today are met with new marketing concepts left, right and center. This is a process that is unlikely to end soon, seeing relationships between business and customer continue to evolve as technology advances and customer expectations rise. Sure, it’s not that hard to make the distinction between single and multichannel communications, but when the terms crosschannel communications and omnichannel communications are thrown into the mix, things get complicated and all these concepts, although distinctly different, might start to fade into each other.

     

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    What is multichannel communication?

    Back in the day, the concept of customer communications was all about the message and the customer. Today it’s about way more than that. Timing plays a big role and the choice of the right medium is even more crucial. All these aspects of customer communications and how they come together trickle down to one thing: meeting customer preferences.

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    How to boost customer engagement with multichannel communications?

    In our digital scan we introduced to determine how digitally mature your customer communications are, we also focus on multichannel communications. We ask questions such as ‘What channels do you use?’,’ What is the print/digital ratio within you organisation?’ and ‘Do you use responsive multichannel techniques?’. For example, when an email bounces, do you automatically send a print communication or do you ask for another email address?

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    Do you have a clear 360° overview of your customer communications?

    In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

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    How digital and interactive are your customer communications?

    The wave of technological revolutions and digital opportunities is gaining momentum and all modern companies and organizations must try to surf it. Some digital laggards fail to catch this wave all together, other companies are having a hard time to stay on their feet, and some digital champions are speeding ahead as they surf the crest towards the sunny beach of digital maturity.

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    Resource Promotion goes bigger and better

    In our previous blog ‘Give business control with Resource Promotion’ we gave an overview of capabilities and benefits of our Resource Promotion, an easy to use tool that allows business users to push changes all the way into production, making them independent from IT to deploy emails, push notifications and other communications. Give it a quick look to refresh your insights on promotion, tasks, environments, and more.

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