Read. Gather ideas. Discuss.

Clear & digital customer interactions form the basics for a happy customer journey in a new age. 

 

Get in touch! We'd love to help you explore.

Contact Us
Browse our Library

Subscribe to Email Updates

Older Posts

Customer convenience and the importance of individualization: a recap

Over the past few weeks we talked about customer convenience in customer communications. What is it, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back. Read More

The importance of individualization in customer convenience

There is an indisputable link between personalisation and customer convenience and it is one that business can’t afford to ignore in their efforts to boost customer loyalty by providing a quality customer experience. Individualization. Read More

How to achieve customer convenience in customer communications?

An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing. This week we delve deeper into how you can achieve convenience your customer communications as a business. Read More

What is Customer Convenience and why does your business need it?

The ratio of pleasure and pain in user experience determines customer convenience, which in turn affects how customers make decisions about what products to buy, what services to use, and with what providers to engage. But what is Customer Convenience and why does your business need it? Read More

Why make your communications as dynamic as possible?

Along with technology and the possibilities brought by big data and social media, customer expectations have come a long way. Technology and the current digital era, enable companies to make their customer journey as pleasant as possible with individualized, actionable and relevant communications. Read More

5 ways to become more customer centric

As an organisation, how do you build customer centricity? In this week's blog, it's time for a small recap, we take a look back on the different pillars on which customer centricity is built. Read More

How GDPR helps and not hinders you to use private data for user experience optimization

GDPR brought drastic changes worldwide for every business in every branch juggling with personal data. As these data are now more important than ever, why not use them to optimize your user experience? Read More

How to overcome the hurdles of digital adoption?

We connect, download, stream, sign in, upload, update… all the time. Organizations today are investing a lot in digital transformation programs. Some of them to get rid of outdated legacy systems or to focus on social media presence. Others seek to ensure availability of all digital channels. Read More

The secret to customer loyalty you already know but fail to exploit

In order to build a successful business, customer loyalty is more important than sealing the deal just once. That’s common knowledge. But how do you get your customers to really trust your brand? Show you know and respect them and make the most out of customer data in all your communications! Read More

Consistency across all touchpoints is the key to customer loyalty

A consistent customer journey is key, every touchpoint holds specific opportunities to engage with customers. That's why the worlds of marketing and service communications are converging. Ever encountered a really attractive add with a fancy actor but then got the a boring looking invoice? We did! Read More