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Customer convenience and the importance of individualization: a recap

Over the past few weeks we talked about customer convenience in customer communications. What is it, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back. Read More

The importance of individualization in customer convenience

There is an indisputable link between personalisation and customer convenience and it is one that business can’t afford to ignore in their efforts to boost customer loyalty by providing a quality customer experience. Individualization. Read More

How to achieve customer convenience in customer communications?

An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing. This week we delve deeper into how you can achieve convenience your customer communications as a business. Read More

What is Customer Convenience and why does your business need it?

The ratio of pleasure and pain in user experience determines customer convenience, which in turn affects how customers make decisions about what products to buy, what services to use, and with what providers to engage. But what is Customer Convenience and why does your business need it? Read More

ENGAGE18: Revealing the future standards of customer communications

On the 25th & 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A broad international audience of business experts, marketers and C-level executives herded together in Antwerp to catch a glimpse of the future standards of customer communications. Read More

Digital transformation and the hurdles of digital adoption: a recap

What is digital adoption? In fact digital adoption is about more than buying a few iPads or investing in new software. It’s not only about IT, digital adoption is about knowing how your organization needs to function as a whole, using a digital framework of multiple tools to achieve your goals. Read More

How to achieve smooth digital customer communication

As modern customer communications are too silo-driven, with different company departments using isolated and nonintegrated software, customers are faced with confusing and unsatisfactory customer experience instead of a high-level CX that boosts brand loyalty and digital adoption. But how? Read More

Why communication is critical in Customer Experience

Always, effective and powerful communication is foundational. If your company lacks this aspect, other aspects of your customer’s experience will not matter that much. Communication is the adhesive that makes sure your customer experiences never fall apart. Read More

5 ways to become more customer centric

As an organisation, how do you build customer centricity? In this week's blog, it's time for a small recap, we take a look back on the different pillars on which customer centricity is built. Read More

How GDPR helps and not hinders you to use private data for user experience optimization

GDPR brought drastic changes worldwide for every business in every branch juggling with personal data. As these data are now more important than ever, why not use them to optimize your user experience? Read More