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Transpromotional communications: A match made in heaven

We all have read these stories or seen them on TV: Men madly in love and blinded by romance skillfully ruining the biggest moments of their lives. While one is turned down by his girlfriend in a packed football stadium, another one sees his life savings go down the drain as he gets on one knee only to drop the ring in the sewer. And then there’s the guy who cleverly hides the ring in the dessert only to see his darling swallow it whole or almost choke on the diamond.

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A look back on a decade of customer experience management

Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

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Should you put your customer in control of your communications?

Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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Personalised vs. Individualised communications: Going the extra mile

Every year since his wife gave birth to his son, our CTO David has been receiving emails from his health insurance fund informing him about breastfeeding and pregnancy ailments. Something’s off here. First of all, the department that sends out these emails should know that he’s a man. Secondly, he has been receiving this kind of emails for the past four years. His son is 3,5 now. They should know this as well.

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Print vs. digital communications: How to choose the right channel?

You know what you are all about. You have got the expertise, the know-how. You have confidence in your products or are certain of the fact that your services outweigh those of the competition. But how do you get this message across? Via what channel to reach out to your target audience in order to sway them to rely on your services or buy your products and yours alone?

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Customer convenience and the importance of individualization: a recap

Over the past few weeks we talked about UX convenience in customer communications. What is user experience convenience, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back.

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The importance of individualization in customer convenience

Over the past few weeks we covered the topic of user experience convenience. What is convenience? Why is customer convenience important, and moreover, how can you achieve and create convenience in your customer experience through customer communications?

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How to achieve customer convenience in customer communications?

Two weeks ago we discussed user experience convenience and why every business should invest time and money into optimizing their customer journey to maximize convenience. An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing.

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What is Customer Convenience and why does your business need it?

Have you ever heard about Jeremy Bentham? Back in the 18th century this English philosopher introduced the principle of utility. In his main work ‘The Introduction to Principles of Morals and Legislation’ Bentham stated that all human beings by default act to maximize pleasure and minimize pain. As we seek a maximum of happiness, we weigh the positive and negative effects of every action, and choose our interests accordingly. This philosophy is what’s become known as Utilitarianism.

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ENGAGE18: Revealing the future standards of customer communications

On the 25th and 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A huge and broad international audience of business experts, marketers and C-level executives herded together in the magnificent Bluepoint in Antwerp to catch a glimpse of the future standards of customer communications.

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