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5 ways to become more customer centric

As an organisation, how do you build customer centricity? In this week's blog, it's time for a small recap, we take a look back on the different pillars on which customer centricity is built. Read More

How GDPR helps and not hinders you to use private data for user experience optimization

GDPR brought drastic changes worldwide for every business in every branch juggling with personal data. As these data are now more important than ever, why not use them to optimize your user experience? Read More

How can printed communications help your customers to go digital?

Do many of your customers back out before completing their customer journey? Avoid high dropout rates by using print to help customers to go digital. Keep them digital with actionable and frictionless content. If they are made to stay in the same environment, they will be open for a lot of things! Read More

The secret to customer loyalty you already know but fail to exploit

In order to build a successful business, customer loyalty is more important than sealing the deal just once. That’s common knowledge. But how do you get your customers to really trust your brand? Show you know and respect them and make the most out of customer data in all your communications! Read More

Consistency across all touchpoints is the key to customer loyalty

A consistent customer journey is key, every touchpoint holds specific opportunities to engage with customers. That's why the worlds of marketing and service communications are converging. Ever encountered a really attractive add with a fancy actor but then got the a boring looking invoice? We did! Read More

The Power of Saying Goodbye

When a customer decides to stop using a product or service, an organization should have the courtesy to say goodbye. It is the perfect moment to get feedback and to track down the reason why the customer left. A customer that has left can become a customer again ... Read More

How to Digitally Transform Your Business?

Nowadays every organization has some kind of transformation program to digitalize (parts of) their business. But Is there a magic wand for digital transformation? The future is coming faster than you think! Read More

A view on the past year and the road ahead with Jim Verbist, CEO @ Inventive Designers.

Exclusive interview with CEO Jim Verbist, providing an insight in the future of Managed Services, WebDesigner and Business User Empowerment at Inventive Designers. Read More

Getting home after car breaks down...

A blog on how services can re-think, map-out customer journey and the related ecosystem, to enhance customer experience in case of a breakdown. Read More