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Customer convenience and the importance of individualization: a recap

Over the past few weeks we talked about customer convenience in customer communications. What is it, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back. Read More

The importance of individualization in customer convenience

There is an indisputable link between personalisation and customer convenience and it is one that business can’t afford to ignore in their efforts to boost customer loyalty by providing a quality customer experience. Individualization. Read More

How to achieve customer convenience in customer communications?

An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing. This week we delve deeper into how you can achieve convenience your customer communications as a business. Read More

Why make your communications as dynamic as possible?

Along with technology and the possibilities brought by big data and social media, customer expectations have come a long way. Technology and the current digital era, enable companies to make their customer journey as pleasant as possible with individualized, actionable and relevant communications. Read More

Why communication is critical in Customer Experience

Always, effective and powerful communication is foundational. If your company lacks this aspect, other aspects of your customer’s experience will not matter that much. Communication is the adhesive that makes sure your customer experiences never fall apart. Read More

5 Hurdles of Digital Customer Communication

Modern customer communications are very silo-driven, often leading to confusing customer experiences. To improve customer experiences and boost digital adoption, companies worldwide must shift from silo centric to customer-centric thinking. But going digital is not without technical challenges. Read More

5 ways to become more customer centric

As an organisation, how do you build customer centricity? In this week's blog, it's time for a small recap, we take a look back on the different pillars on which customer centricity is built. Read More

How GDPR helps and not hinders you to use private data for user experience optimization

GDPR brought drastic changes worldwide for every business in every branch juggling with personal data. As these data are now more important than ever, why not use them to optimize your user experience? Read More

How can printed communications help your customers to go digital?

Do many of your customers back out before completing their customer journey? Avoid high dropout rates by using print to help customers to go digital. Keep them digital with actionable and frictionless content. If they are made to stay in the same environment, they will be open for a lot of things! Read More

The secret to customer loyalty you already know but fail to exploit

In order to build a successful business, customer loyalty is more important than sealing the deal just once. That’s common knowledge. But how do you get your customers to really trust your brand? Show you know and respect them and make the most out of customer data in all your communications! Read More