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Clear & digital customer interactions form the basics for a happy customer journey in a new age. 

 

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How mobile drives your digital transformation

Digital transformation is a challenge for many companies. Mobile is one of the keys to avoiding digital inertia and can help you push your business from partially digital to digital by default. Read More

The secret to customer loyalty you already know but fail to exploit

In order to build a successful business, customer loyalty is more important than sealing the deal just once. That’s common knowledge. But how do you get your customers to really trust your brand? Show you know and respect them and make the most out of customer data in all your communications! Read More

Consistency across all touchpoints is the key to customer loyalty

A consistent customer journey is key, every touchpoint holds specific opportunities to engage with customers. That's why the worlds of marketing and service communications are converging. Ever encountered a really attractive add with a fancy actor but then got the a boring looking invoice? We did! Read More

3 ways to get the most out of your customer communications

Channels like apps, Facebook, LinkedIn, ... are a way to engage with your target audience in order to turn interested prospects into long-term happy customers. But what about meeting your customers' expectations when they don't think in multiple channels? Read More

The Power of Saying Goodbye

When a customer decides to stop using a product or service, an organization should have the courtesy to say goodbye. It is the perfect moment to get feedback and to track down the reason why the customer left. A customer that has left can become a customer again ... Read More

How to Digitally Transform Your Business?

Nowadays every organization has some kind of transformation program to digitalize (parts of) their business. But Is there a magic wand for digital transformation? The future is coming faster than you think! Read More

A view on the past year and the road ahead with Jim Verbist, CEO @ Inventive Designers.

Exclusive interview with CEO Jim Verbist, providing an insight in the future of Managed Services, WebDesigner and Business User Empowerment at Inventive Designers. Read More

Getting home after car breaks down...

A blog on how services can re-think, map-out customer journey and the related ecosystem, to enhance customer experience in case of a breakdown. Read More

The world of customer experience: Outside-In versus Inside-Out

Blog about how creating a customer focused communication process by taking a closer look on the two paradigms in businesses: Inside-Out vs. Outside-In approach. Read More