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The importance of individualization in customer convenience

There is an indisputable link between personalisation and customer convenience and it is one that business can’t afford to ignore in their efforts to boost customer loyalty by providing a quality customer experience. Individualization. Read More

How to boost operational efficiency with Managed Services?

A company’s success is determined by the efficiency and strengths of its different departments, each completing different tasks with different skills, with the same goal: company growth. As such a company’s core business shouldn’t be managing their customer communications platform. It’s ours. Read More

CEO Jim Verbist shares a glimpse of ENGAGE18

At the end of October, Inventive Designers welcomes customers, partners and everyone interested in tomorrow’s customer communications standards at ENGAGE18. In advance of the event, we sit down with Jim Verbist as he shares a glimpse of what we may expect to see and discover come end of October. Read More

Digital transformation and the hurdles of digital adoption: a recap

What is digital adoption? In fact digital adoption is about more than buying a few iPads or investing in new software. It’s not only about IT, digital adoption is about knowing how your organization needs to function as a whole, using a digital framework of multiple tools to achieve your goals. Read More

Why communication is critical in Customer Experience

Always, effective and powerful communication is foundational. If your company lacks this aspect, other aspects of your customer’s experience will not matter that much. Communication is the adhesive that makes sure your customer experiences never fall apart. Read More

5 Hurdles of Digital Customer Communication

Modern customer communications are very silo-driven, often leading to confusing customer experiences. To improve customer experiences and boost digital adoption, companies worldwide must shift from silo centric to customer-centric thinking. But going digital is not without technical challenges. Read More

How mobile drives your digital transformation

Digital transformation is a challenge for many companies. Mobile is one of the keys to avoiding digital inertia and can help you push your business from partially digital to digital by default. Read More

The secret to customer loyalty you already know but fail to exploit

In order to build a successful business, customer loyalty is more important than sealing the deal just once. That’s common knowledge. But how do you get your customers to really trust your brand? Show you know and respect them and make the most out of customer data in all your communications! Read More

Consistency across all touchpoints is the key to customer loyalty

A consistent customer journey is key, every touchpoint holds specific opportunities to engage with customers. That's why the worlds of marketing and service communications are converging. Ever encountered a really attractive add with a fancy actor but then got the a boring looking invoice? We did! Read More

3 ways to get the most out of your customer communications

Channels like apps, Facebook, LinkedIn, ... are a way to engage with your target audience in order to turn interested prospects into long-term happy customers. But what about meeting your customers' expectations when they don't think in multiple channels? Read More