Read. Gather Ideas. Discuss.

Clear and digital customer interactions form the basics for a happy customer journey in the new age.

Signup to share your stories

Contact us
Browse our Library

Subscribe to our news letter!

Older Posts

A look back on a decade of customer experience management

Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

Read More
 0

Should you put your customer in control of your communications?

Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

Read More
 0

Print vs. digital communications: How to choose the right channel?

You know what you are all about. You have got the expertise, the know-how. You have confidence in your products or are certain of the fact that your services outweigh those of the competition. But how do you get this message across? Via what channel to reach out to your target audience in order to sway them to rely on your services or buy your products and yours alone?

Read More
 0

The importance of individualization in customer convenience

Over the past few weeks we covered the topic of user experience convenience. What is convenience? Why is customer convenience important, and moreover, how can you achieve and create convenience in your customer experience through customer communications?

Read More
 0

How to boost operational efficiency with Managed Services?

Just like a well-functioning team is made up of quality players who know what to do on the pitch, a company’s success is determined by the efficiency and strengths of its different departments, each completing different tasks with different skills, but all striving towards the same goal: company growth through best practices and continuously improving products and services.

Read More
 0

CEO Jim Verbist shares a glimpse of ENGAGE18

At the end of October Inventive Designers will host ENGAGE18. Customers, partners and everyone interested in tomorrow’s customer communications standards will learn why the ‘when’ is as important as the ‘what’ and ‘how’, as industry experts from InfoSquare, Doccle, Tripolis and others will take the stage. None other than digital expert Steven Van Belleghem and motivational speaker Marc Herremans will share their insights all before Inventive CEO Jim Verbist will reveal … a well-kept secret. 

Read More
 0

Digital transformation and the hurdles of digital adoption: a recap

What is digital adoption? In fact digital adoption is about more than buying a few iPads or investing in new software to be used within the company. In fact it’s not about IT. Indeed, IT is necessary to implement certain tools, but more than this, digital adoption is about knowing how your organization needs to function as a whole, your company culture and goals and using a digital framework of multiple tools to achieve these goals.

Read More
 0

Why communication is critical in Customer Experience

Keeping your customers around requires numerous skills. Like a great dad and his kids, we don’t like playing favorites. However, there is one important skill that stands out when your company is trying to create a great experience for your customers. That skill is communication.

Read More
 0

5 Hurdles of Digital Customer Communication

Do you ever open your mail and have to check twice to see what company the invoice inside the envelope is from? A plain piece of paper with a look and feel that’s a far cry from what you are used to from that brand, say the beautiful promotional communications you receive via email, the ads you see on TV or the consumer app you have installed on your smartphone.

Read More
 0

How mobile drives your digital transformation

Standing still is going backwards, a common expression that is especially true for businesses, startups and big multinationals alike. With digital breaking in a new era, digital transformation proves to be a steep mountain to climb for many companies, yet it’s a challenge that holds promising opportunities for those who succeed to overcome it. 

Read More
 0