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    Why does Customer Experience matter?

    In modern day business the customer holds all the cards. He knows he is in control and it’s up to the businesses he engages with to please him at every turn. When they fail to do so the customer is left in the cold, astounded, disappointed and determined to make his dissatisfaction heard. Either he will take it up with management directly, or he will tell all his friends and family about how he didn’t get bang for his bucks and his customer experience was not as expected.

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    How to successfully reach out to your customers: a recap

    There is more to modern customer communications than the message alone. Technology and customer expectations have seen to that. But with the rise of complexity also comes the opportunity to boost customer engagement in ways unseen before.

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    Unleash the power of dynamic transpromotional communications 5.0

    In last week’s blog we talked about how combining transactional and promotional communications or ‘transpromo’ creates promising perspectives for businesses to reach out to customers. Today we’ll go beyond. When made interactive, transpromotional communications show their true potential. By combining transactional and promotional content within actionable communications, the possibilities for the receiver suddenly manifold as he can pick, chose, consult, review or buy what he or she wants or needs. This is transactional communications 5.0 and the future of digital customer engagement.

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    A look back on a decade of customer experience management

    Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

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    Should you put your customer in control of your communications?

    Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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    Print vs. digital communications: How to choose the right channel?

    You know what you are all about. You have got the expertise, the know-how. You have confidence in your products or are certain of the fact that your services outweigh those of the competition. But how do you get this message across? Via what channel to reach out to your target audience in order to sway them to rely on your services or buy your products and yours alone?

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    The importance of individualization in customer convenience

    Over the past few weeks we covered the topic of user experience convenience. What is convenience? Why is customer convenience important, and moreover, how can you achieve and create convenience in your customer experience through customer communications?

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    How to boost operational efficiency with Managed Services?

    Just like a well-functioning team is made up of quality players who know what to do on the pitch, a company’s success is determined by the efficiency and strengths of its different departments, each completing different tasks with different skills, but all striving towards the same goal: company growth through best practices and continuously improving products and services.

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    CEO Jim Verbist shares a glimpse of ENGAGE18

    At the end of October Inventive Designers will host ENGAGE18. Customers, partners and everyone interested in tomorrow’s customer communications standards will learn why the ‘when’ is as important as the ‘what’ and ‘how’, as industry experts from InfoSquare, Doccle, Tripolis and others will take the stage. None other than digital expert Steven Van Belleghem and motivational speaker Marc Herremans will share their insights all before Inventive CEO Jim Verbist will reveal … a well-kept secret. 

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    Digital transformation and the hurdles of digital adoption: a recap

    What is digital adoption? In fact digital adoption is about more than buying a few iPads or investing in new software to be used within the company. In fact it’s not about IT. Indeed, IT is necessary to implement certain tools, but more than this, digital adoption is about knowing how your organization needs to function as a whole, your company culture and goals and using a digital framework of multiple tools to achieve these goals.

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