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    How do you introduce new payment methods to your customers?

    If you read our past few blogs you have already gained an understanding of the added value that digitalization brings to customer communications and why you should pounce on its potential. Not only to improve customer experiences but also to meet the preferences of your individual customers.

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    Here’s why you should integrate a QR code in your invoice

    In this series of blogs, we dig deeper into the importance of digitizing invoices in order to meet customer preferences and ensure swift and easy payments. If you want to keep up to speed, make sure to be on the look-out for our upcoming blogs. If you hadn’t had the chance to read last week’s contribution ‘Digitalization and the importance of clear-cut invoices’, you can still do so by clicking on the link. Check it out to discover more about how digitalization drives customer expectations and why it’s important to invest in clear digital invoices to ensure swift payments.

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    Digitalization and the importance of clear-cut invoices

    None of us can escape digitalization. Processes are speeding up, the amounts of data are growing and more and more businesses turn to automation. Digitalization is a new dimension which enables you to improve your customer service and the overall customer experience. While the customer might never come to appreciate paying bills, digitalization will help you create the invoices that allow them to do so as comfortably as possible. By making use of different means of payment, you enable your customers to settle bills faster and simpler than ever before.

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    You can now create PDF communications with Web Designer

    Christmas comes early this year. The Scriptura Engage Web Designer, part of the Design Studio, just got a major update. Web Designer is our versatile and easy-to-use solution that empowers business users to create both basic and engaging multi-channel, responsive and actionable communications.

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    What is omnichannel communication?

    Businesses today are met with new marketing concepts left, right and center. This is a process that is unlikely to end soon, seeing relationships between business and customer continue to evolve as technology advances and customer expectations rise. Sure, it’s not that hard to make the distinction between single and multichannel communications, but when the terms crosschannel communications and omnichannel communications are thrown into the mix, things get complicated and all these concepts, although distinctly different, might start to fade into each other.

     

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    Do you have a clear 360° overview of your customer communications?

    In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

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    Resource Promotion goes bigger and better

    In our previous blog ‘Give business control with Resource Promotion’ we gave an overview of capabilities and benefits of our Resource Promotion, an easy to use tool that allows business users to push changes all the way into production, making them independent from IT to deploy emails, push notifications and other communications. Give it a quick look to refresh your insights on promotion, tasks, environments, and more.

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    Why should you combine marketing and service communications?

    When you meet someone special, you pull out all the stops to be the best possible version of yourself. You dress nice, hold open the door, pay for drinks and laugh at every joke that person makes. After some time however, when all goes well, you might start putting in less of an effort. There are dirty socks on the floor, you don’t hold back as many burps as before and the parents-in-law are no longer as funny as they were when you first met them.

    In many regards, customer communications over the course of the customer journey can be very similar. As a result, the difference between marketing and service communications can be day and night. However, they both have specific benefits which, if combined, allow you to engage with your customers in ways that seemed impossible before.

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    What is customer retention?

    When you look at modern advertising you’ll notice that a lot of today’s billboards, tv ads and print commercials are focused on persuading and courting new customers. That’s because in the eyes of most companies, extra customers quickly translate into extra revenue. While gaining customers indeed boosts revenue, not losing any is proven to do so faster and at a much lower cost. When someone is not familiar with what you have to offer, it will take a lot of persuading to get him to buy your products. But when somebody already knows you and has taken a liking to your products, it will not cost you a huge effort to get him or her to come back for more.

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    How to reduce the workload of your IT team?

    “Hi Jerry, sorry to barge in here so unannounced. Could you do me a favor and adjust the logo on this invoice for me? Just a bit bigger, thanks, I’ll be back in five!” Two minutes later: “Jerry my man, what’s keeping my logo? Ah, that’s it! Or wait no, on second thought, leave it the same size, just put it a bit more to the right, will you? Be back in a sec! “One hour later: “Jerry! The logo is fine but management wants me to add in our new phone number as well. You got it? Cheers!” Another five minutes pass. “Jayjay, bad news! Forget what I asked, just change it back to the original, we need that communication asap! Keep me posted!”

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