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Customer convenience and the importance of individualization: a recap

Over the past few weeks we talked about customer convenience in customer communications. What is it, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back. Read More

The importance of individualization in customer convenience

There is an indisputable link between personalisation and customer convenience and it is one that business can’t afford to ignore in their efforts to boost customer loyalty by providing a quality customer experience. Individualization. Read More

How to achieve customer convenience in customer communications?

An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing. This week we delve deeper into how you can achieve convenience your customer communications as a business. Read More

Why make your communications as dynamic as possible?

Along with technology and the possibilities brought by big data and social media, customer expectations have come a long way. Technology and the current digital era, enable companies to make their customer journey as pleasant as possible with individualized, actionable and relevant communications. Read More

Digital transformation and the hurdles of digital adoption: a recap

What is digital adoption? In fact digital adoption is about more than buying a few iPads or investing in new software. It’s not only about IT, digital adoption is about knowing how your organization needs to function as a whole, using a digital framework of multiple tools to achieve your goals. Read More

How to achieve smooth digital customer communication

As modern customer communications are too silo-driven, with different company departments using isolated and nonintegrated software, customers are faced with confusing and unsatisfactory customer experience instead of a high-level CX that boosts brand loyalty and digital adoption. But how? Read More

5 Hurdles of Digital Customer Communication

Modern customer communications are very silo-driven, often leading to confusing customer experiences. To improve customer experiences and boost digital adoption, companies worldwide must shift from silo centric to customer-centric thinking. But going digital is not without technical challenges. Read More

Scriptura Engage's Summer Release is available.

Scriptura Engage. v18.07 is avaiblabe. We introduced functionality that helps you managing and organising resources. “Resource Browser” allows you to browse and search resources via an easy web interface. “Resource Promotion” puts you in control of the lifecycle, define tasks, keep multiple versions and manage the promotion through different stages of deployment. Read More

5 ways to become more customer centric

As an organisation, how do you build customer centricity? In this week's blog, it's time for a small recap, we take a look back on the different pillars on which customer centricity is built. Read More

How GDPR helps and not hinders you to use private data for user experience optimization

GDPR brought drastic changes worldwide for every business in every branch juggling with personal data. As these data are now more important than ever, why not use them to optimize your user experience? Read More