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    Why is data visualisation so important for your business?

    Did you enjoy playing with Legos when you were a kid? If so, then you most certainly did one of two things whenever you’d start a new build. Either you would just rip open the bags and pour the pieces on the floor, which led to digging in the pile for minutes on end in search for a specific piece over and over again.

    Or you would have turned to the art of knolling and sorted all the pieces of the entire kit before beginning assembly. Knolling is the process of arranging similar objects in parallel or 90-degree angles as a method of organisation. This requires patience but once all pieces are laid out, it’s easier to find what you are looking for. And it looks great too.

    In terms of structure, overview and organisation, knolling is a lot like data visualisation. While you can surely play with Legos without knolling, you cannot build quality customer communications without properly visualising your data. Data visualisation is very important, for your customers as well as your business. In this week’s blog we’ll tell you why.

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    What is customer retention?

    When you look at modern advertising you’ll notice that a lot of today’s billboards, tv ads and print commercials are focused on persuading and courting new customers. That’s because in the eyes of most companies, extra customers quickly translate into extra revenue. While gaining customers indeed boosts revenue, not losing any is proven to do so faster and at a much lower cost. When someone is not familiar with what you have to offer, it will take a lot of persuading to get him to buy your products. But when somebody already knows you and has taken a liking to your products, it will not cost you a huge effort to get him or her to come back for more.

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    How to reduce the workload of your IT team?

    “Hi Jerry, sorry to barge in here so unannounced. Could you do me a favor and adjust the logo on this invoice for me? Just a bit bigger, thanks, I’ll be back in five!” Two minutes later: “Jerry my man, what’s keeping my logo? Ah, that’s it! Or wait no, on second thought, leave it the same size, just put it a bit more to the right, will you? Be back in a sec! “One hour later: “Jerry! The logo is fine but management wants me to add in our new phone number as well. You got it? Cheers!” Another five minutes pass. “Jayjay, bad news! Forget what I asked, just change it back to the original, we need that communication asap! Keep me posted!”

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    When the pieces fall together: The importance of data in digital transformation

    Imagine you need to run some errands. You walk into the store and the woman behind the register says “Hi”. That’s nice. You appreciate her kindness and respond “Well, hello, how are you?” as you walk past. Now imagine that as you enter the shop she says: “Hi Jim, long time no see! How is your wife Karen? If you are looking for those cereal your kids like, they are stored in the third isle from the left.”

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    How to communicate with your customers?

    How do you communicate as a business? How do you reach out to your customers? And what tools do you need to safely navigate through the labyrinth of individual customer needs and expectations that continue to grow more complex?

     

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    What is Operational Efficiency?

    If your products are truly the best on the market and they have been all the rage for years, you can rest assured that everyone will patiently await your next release. Why should they spend money on let’s say a decent smartphone now, when they can buy yours in a couple months time to show to friends and family? Unfortunately for most businesses this scenario reads like a fairytale. It takes time, vision and the best assets in every department to get to this level that only few world famous companies have managed to achieve.

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    Why you should map your customers' journey

    As we saw in last week’s blog the customer experience is a determining factor of how customers rate your business and is essential to grow your business. The better the customer experience, the more loyal they will be to your brand and the more they will promote it.

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    Who is leading digital transformation?

    Digital transformation is inevitable. Although the process is hard work for most companies worldwide, in the end it will redefine how organizations do business and engage with customers, providing a customer journey with more user-friendliness, efficiency and loss of friction.

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    Transpromotional communications: A match made in heaven

    We all have read these stories or seen them on TV: Men madly in love and blinded by romance skillfully ruining the biggest moments of their lives. While one is turned down by his girlfriend in a packed football stadium, another one sees his life savings go down the drain as he gets on one knee only to drop the ring in the sewer. And then there’s the guy who cleverly hides the ring in the dessert only to see his darling swallow it whole or almost choke on the diamond.

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    A look back on a decade of customer experience management

    Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

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