Did you enjoy playing with Legos when you were a kid? If so, then you most certainly did one of two things whenever you’d start a new build. Either you would just rip open the bags and pour the pieces on the floor, which led to digging in the pile for minutes on end in search for a specific piece over and over again.
Or you would have turned to the art of knolling and sorted all the pieces of the entire kit before beginning assembly. Knolling is the process of arranging similar objects in parallel or 90-degree angles as a method of organisation. This requires patience but once all pieces are laid out, it’s easier to find what you are looking for. And it looks great too.
In terms of structure, overview and organisation, knolling is a lot like data visualisation. While you can surely play with Legos without knolling, you cannot build quality customer communications without properly visualising your data. Data visualisation is very important, for your customers as well as your business. In this week’s blog we’ll tell you why.