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Customer convenience and the importance of individualization: a recap

Over the past few weeks we talked about customer convenience in customer communications. What is it, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back. Read More

The importance of individualization in customer convenience

There is an indisputable link between personalisation and customer convenience and it is one that business can’t afford to ignore in their efforts to boost customer loyalty by providing a quality customer experience. Individualization. Read More

What is Customer Convenience and why does your business need it?

The ratio of pleasure and pain in user experience determines customer convenience, which in turn affects how customers make decisions about what products to buy, what services to use, and with what providers to engage. But what is Customer Convenience and why does your business need it? Read More

Boosting operational efficiency and the power of customer experience management: a recap

Over the past weeks, we covered the importance of customer experience management (CEM) and operational efficiency in order to boost your organization and compete with peers in terms of customer experience. In this week’s blog we’ll come back on how Scriptura Engage has all the necessary ingredients Read More

CEO Jim Verbist shares a glimpse of ENGAGE18

At the end of October, Inventive Designers welcomes customers, partners and everyone interested in tomorrow’s customer communications standards at ENGAGE18. In advance of the event, we sit down with Jim Verbist as he shares a glimpse of what we may expect to see and discover come end of October. Read More

How business user empowerment boosts operational efficiency

Today’s companies and their communication platforms and digital transformation programs are too technology-driven, business users have to rely on IT to make the necessary changes to templates as the tools are too complex for them. This impedes operational efficiency, so how to boost it? Read More

How to improve operational efficiency in multilingual and multibrand environments?

In business speed is everything. Delivering relevant, individualized and consistent customer communications is crucial and you need operational efficiency to do so. Yet this is something that a lot of companies lack in multilingual and multibrand environments. Read More

Digital transformation and the hurdles of digital adoption: a recap

What is digital adoption? In fact digital adoption is about more than buying a few iPads or investing in new software. It’s not only about IT, digital adoption is about knowing how your organization needs to function as a whole, using a digital framework of multiple tools to achieve your goals. Read More

How to achieve smooth digital customer communication

As modern customer communications are too silo-driven, with different company departments using isolated and nonintegrated software, customers are faced with confusing and unsatisfactory customer experience instead of a high-level CX that boosts brand loyalty and digital adoption. But how? Read More

Why communication is critical in Customer Experience

Always, effective and powerful communication is foundational. If your company lacks this aspect, other aspects of your customer’s experience will not matter that much. Communication is the adhesive that makes sure your customer experiences never fall apart. Read More