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    Give business control with Resource Promotion

    Design Studio empowers people in your business to create communications. That's great. However, work does not end with creating templates for communications. Those awesome creations and changes still need to be made available live. Typically, a process largely controlled by IT.

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    What is transpromo?

    Combine a powerful message with the certainty of it reaching your target audience and you’ve got a customer communications powerhouse. That’s what transpromotional communications are all about. But what is transpromo? If you’re eager to find out and discover its potential, please read on.

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    Make integrations a child's play with Xribe & Zapier

    Maintaining a system for automated customer communications can take time and a lot of IT support. You can save on this by combining Xribe and Zapier. When you connect Xribe and Zapier, you can automatically send communications for most of your business needs. This allows you to focus on the important things while still immediately acknowledging your customers' needs.

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    Who is leading digital transformation?

    Digital transformation is inevitable. Although the process is hard work for most companies worldwide, in the end it will redefine how organizations do business and engage with customers, providing a customer journey with more user-friendliness, efficiency and loss of friction.

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    6 Steps to choose the right communication tool

    They say in sports self-belief and strength of character are what separate the good from the best. You could argue that this applies to the world of business as well. Businesses worldwide approach the market claiming and believing that they know best, convinced that their own capabilities will eventually lead to success. This is the Inside-Out approach: systems, tools, processes, and products are designed with the company and its needs in mind and decisions are made based on what's best for the company and not the customer.

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    The road to digital transformation: we are only halfway there

    Although the concept of digital is about more user-friendliness, efficiency and loss of friction, digital transformation, ironically, proves to be hard work. Despite the pace of digital disruption, a lot of businesses are only taking digital baby steps. This is the conclusion of the ‘Digital Transformation Index II’ report, listing the results of an inquiry by technology companies Dell Technologies and Intel in collaboration with market research partner Vanson Bourne among 4.600 business leaders from medium and large enterprises in 42 countries.

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    Scriptura Engage 18.10: New Fall release available!

    New season, new release! We are very pleased to announce the release of Scriptura Engage v18.10. This release, we mainly focused on some changes of LiveDocs and creating actionable communications by using the Web Designer. These two updates fit in our strategy to empower business users even more and to get the best out of every customer touchpoint.

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    ENGAGE18: Revealing the future standards of customer communications

    On the 25th and 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A huge and broad international audience of business experts, marketers and C-level executives herded together in the magnificent Bluepoint in Antwerp to catch a glimpse of the future standards of customer communications.

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    How business user empowerment boosts operational efficiency

    If you have ever worked in a bar you might recognize the following scenario. It’s your very first shift. The place is filled to the rafters. Your head spins. Orders are coming in right, left and center. As someone shouts “Where are my beers?!”, the tap runs dry. You don’t know how to change the keg. You ask Jim. Jim is busy. You fail to keep up and customers grow impatient. “What’s keeping my Bloody Mary?!” How do you even make a Bloody Mary? You have no clue. Jim does, but Jim has his own orders to fill.

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    How to improve operational efficiency in multilingual and multibrand environments?

    In business, speed is everything. You want to be the first to launch that groundbreaking product or service, you want to be the first to identify and capitalize on future trends. But you also want to bind your customers to your brand before your peers do. Delivering relevant, individualized and consistent customer communications is crucial and you need operational efficiency to do so. Yet this is something that a lot of companies lack.

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