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Scriptura Engage 18.10: New Fall release available!

New season, new release! We are very pleased to announce the release of Scriptura Engage v18.10. This release, we mainly focused on some changes of LiveDocs and creating actionable communications by using the Web Designer. These two updates fit in our strategy to empower business users even more and to get the best out of every customer touchpoint.

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ENGAGE18: Revealing the future standards of customer communications

On the 25th and 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A huge and broad international audience of business experts, marketers and C-level executives herded together in the magnificent Bluepoint in Antwerp to catch a glimpse of the future standards of customer communications.

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How business user empowerment boosts operational efficiency

If you have ever worked in a bar you might recognize the following scenario. It’s your very first shift. The place is filled to the rafters. Your head spins. Orders are coming in right, left and center. As someone shouts “Where are my beers?!”, the tap runs dry. You don’t know how to change the keg. You ask Jim. Jim is busy. You fail to keep up and customers grow impatient. “What’s keeping my Bloody Mary?!” How do you even make a Bloody Mary? You have no clue. Jim does, but Jim has his own orders to fill.

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How to improve operational efficiency in multilingual and multibrand environments?

In business, speed is everything. You want to be the first to launch that groundbreaking product or service, you want to be the first to identify and capitalize on future trends. But you also want to bind your customers to your brand before your peers do. Delivering relevant, individualized and consistent customer communications is crucial and you need operational efficiency to do so. Yet this is something that a lot of companies lack.

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How to boost your organization with customer experience management?

Customers are becoming more demanding in what type of communications they receive and how these are delivered. Also, these individual preferences tend to change quickly. In today’s market in which the customer experience is paramount, flexibility and agility are must-haves for companies eager to succeed.

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Why make your communications as dynamic as possible?

Along with technology and the possibilities brought by big data and social media, customer expectations have come a long way. Customers understand that companies out there know a lot about them and in return they expect this to be demonstrated in how they are approached. They also understand that technology and the current digital era, enable companies to make their customer journey as pleasant as possible with individualized, actionable and relevant communications.

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How to achieve smooth digital customer communication

In one of our previous blog posts, I outlined the 5 Hurdles to Smooth Digital Customer Communication. As modern customer communications are too silo-driven, with different company departments using isolated and nonintegrated software, customers are faced with confusing and unsatisfactory customer experience instead of a high-level CX that boosts brand loyalty and digital adoption.

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Why communication is critical in Customer Experience

Keeping your customers around requires numerous skills. Like a great dad and his kids, we don’t like playing favorites. However, there is one important skill that stands out when your company is trying to create a great experience for your customers. That skill is communication.

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Scriptura Engage's Summer Release is available.

Today, we are very pleased to announce the release of v18.07, the summer release of Scriptura Engage. The focus of this release has been mainly on the Design Cloud. The parts of Scriptura Engage that are solely deployed in the cloud. This development fits within our strategy to enrich the collaboration possibilities of our platform to empower business users even more.

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What You See Is What You Brand

By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses. Getting information consistent with the brand guidelines across all channels contributes greatly to the customer experience, as it makes it easy to find and interact with that brand. To make your information available in a brand loyal look and feel, you not only need some colors and a slick logo, you also need design elements that reflect your brand.

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