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    When the pieces fall together: The importance of data in digital transformation

    Imagine you need to run some errands. You walk into the store and the woman behind the register says “Hi”. That’s nice. You appreciate her kindness and respond “Well, hello, how are you?” as you walk past. Now imagine that as you enter the shop she says: “Hi Jim, long time no see! How is your wife Karen? If you are looking for those cereal your kids like, they are stored in the third isle from the left.”

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    Give business control with Resource Promotion

    Design Studio empowers people in your business to create communications. That's great. However, work does not end with creating templates for communications. Those awesome creations and changes still need to be made available live. Typically, a process largely controlled by IT.

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    Delegate Authentication to Azure AD, get SSO and 2FA for free

    Authentication is an interesting topic. In this blog post we'll explain why, explore some of the challenges and offer a solution that elegantly addresses those challenges in Xribe.

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    Scriptura Engage 19.04 release is available!

    I’m very pleased to announce the general availability of Scriptura Engage 19.04, a long term stable release. With this new release, organisations will be able to put business users in control of the content of customer communications, removing the dependency on IT and lowering the time-to-market of changes. Also, this release brings digital communication to a whole new level with interactive actionable communications. And last but not least, the acquisition by UnifiedPost has given us access to delivery and payment capabilities that we now have integrated within Scriptura Engage. Curious to know more? Keep on reading!

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    What is Operational Efficiency?

    If your products are truly the best on the market and they have been all the rage for years, you can rest assured that everyone will patiently await your next release. Why should they spend money on let’s say a decent smartphone now, when they can buy yours in a couple months time to show to friends and family? Unfortunately for most businesses this scenario reads like a fairytale. It takes time, vision and the best assets in every department to get to this level that only few world famous companies have managed to achieve.

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    Who is leading digital transformation?

    Digital transformation is inevitable. Although the process is hard work for most companies worldwide, in the end it will redefine how organizations do business and engage with customers, providing a customer journey with more user-friendliness, efficiency and loss of friction.

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    Analog, Digital and Interactive: The three media of communication

    Digital transformation is tough but it’s worth it. As digital slowly becomes more ingrained in our ways of working and engaging with each other, new opportunities driven by progress show themselves nearly daily. On the long road to digital transformation, the first step to take is customer onboarding, causing this digital transformation to go hand in hand with improving your customer communications. 

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    The road to digital transformation: we are only halfway there

    Although the concept of digital is about more user-friendliness, efficiency and loss of friction, digital transformation, ironically, proves to be hard work. Despite the pace of digital disruption, a lot of businesses are only taking digital baby steps. This is the conclusion of the ‘Digital Transformation Index II’ report, listing the results of an inquiry by technology companies Dell Technologies and Intel in collaboration with market research partner Vanson Bourne among 4.600 business leaders from medium and large enterprises in 42 countries.

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    Customer convenience and the importance of individualization: a recap

    Over the past few weeks we talked about UX convenience in customer communications. What is user experience convenience, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back.

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    What is Customer Convenience and why does your business need it?

    Have you ever heard about Jeremy Bentham? Back in the 18th century this English philosopher introduced the principle of utility. In his main work ‘The Introduction to Principles of Morals and Legislation’ Bentham stated that all human beings by default act to maximize pleasure and minimize pain. As we seek a maximum of happiness, we weigh the positive and negative effects of every action, and choose our interests accordingly. This philosophy is what’s become known as Utilitarianism.

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