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    How digital and interactive are your customer communications?

    The wave of technological revolutions and digital opportunities is gaining momentum and all modern companies and organizations must try to surf it. Some digital laggards fail to catch this wave all together, other companies are having a hard time to stay on their feet, and some digital champions are speeding ahead as they surf the crest towards the sunny beach of digital maturity.

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    Resource Promotion goes bigger and better

    In our previous blog ‘Give business control with Resource Promotion’ we gave an overview of capabilities and benefits of our Resource Promotion, an easy to use tool that allows business users to push changes all the way into production, making them independent from IT to deploy emails, push notifications and other communications. Give it a quick look to refresh your insights on promotion, tasks, environments, and more.

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    How to communicate with your customers?

    How do you communicate as a business? How do you reach out to your customers? And what tools do you need to safely navigate through the labyrinth of individual customer needs and expectations that continue to grow more complex?

     

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    What is transpromo?

    Combine a powerful message with the certainty of it reaching your target audience and you’ve got a customer communications powerhouse. That’s what transpromotional communications are all about. But what is transpromo? If you’re eager to find out and discover its potential, please read on.

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    Make integrations a child's play with Xribe & Zapier

    Maintaining a system for automated customer communications can take time and a lot of IT support. You can save on this by combining Xribe and Zapier. When you connect Xribe and Zapier, you can automatically send communications for most of your business needs. This allows you to focus on the important things while still immediately acknowledging your customers' needs.

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    What are actionable communications & why are they so important?

    Two months ago our VP Marketing Geert Fransen talked about transpromotional communications 5.0 and the power of dynamic customer communications that remain consistent throughout the customer journey.

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    Analog, Digital and Interactive: The three media of communication

    Digital transformation is tough but it’s worth it. As digital slowly becomes more ingrained in our ways of working and engaging with each other, new opportunities driven by progress show themselves nearly daily. On the long road to digital transformation, the first step to take is customer onboarding, causing this digital transformation to go hand in hand with improving your customer communications. 

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    The road to digital transformation: we are only halfway there

    Although the concept of digital is about more user-friendliness, efficiency and loss of friction, digital transformation, ironically, proves to be hard work. Despite the pace of digital disruption, a lot of businesses are only taking digital baby steps. This is the conclusion of the ‘Digital Transformation Index II’ report, listing the results of an inquiry by technology companies Dell Technologies and Intel in collaboration with market research partner Vanson Bourne among 4.600 business leaders from medium and large enterprises in 42 countries.

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    How to successfully reach out to your customers: a recap

    There is more to modern customer communications than the message alone. Technology and customer expectations have seen to that. But with the rise of complexity also comes the opportunity to boost customer engagement in ways unseen before.

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    Unleash the power of dynamic transpromotional communications 5.0

    In last week’s blog we talked about how combining transactional and promotional communications or ‘transpromo’ creates promising perspectives for businesses to reach out to customers. Today we’ll go beyond. When made interactive, transpromotional communications show their true potential. By combining transactional and promotional content within actionable communications, the possibilities for the receiver suddenly manifold as he can pick, chose, consult, review or buy what he or she wants or needs. This is transactional communications 5.0 and the future of digital customer engagement.

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