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What is Customer Convenience and why does your business need it?

Have you ever heard about Jeremy Bentham? Back in the 18th century this English philosopher introduced the principle of utility. In his main work ‘The Introduction to Principles of Morals and Legislation’ Bentham stated that all human beings by default act to maximize pleasure and minimize pain. As we seek a maximum of happiness, we weigh the positive and negative effects of every action, and choose our interests accordingly. This philosophy is what’s become known as Utilitarianism.

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Scriptura Engage 18.10: New Fall release available!

New season, new release! We are very pleased to announce the release of Scriptura Engage v18.10. This release, we mainly focused on some changes of LiveDocs and creating actionable communications by using the Web Designer. These two updates fit in our strategy to empower business users even more and to get the best out of every customer touchpoint.

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ENGAGE18: Revealing the future standards of customer communications

On the 25th and 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A huge and broad international audience of business experts, marketers and C-level executives herded together in the magnificent Bluepoint in Antwerp to catch a glimpse of the future standards of customer communications.

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Boosting operational efficiency and the power of customer experience management: a recap

Over the past few weeks we covered the importance of quality customer experience management (CEM) and operational efficiency in order to boost your organization and successfully compete with peers in terms of customer experience.

In this week’s blog we’ll come back on how Inventive Designers with Scriptura Engage, Template Factory and Managed Services has all the necessary ingredients of a modern customer communication platform to increase operational efficiency and boost business empowerment.

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How to boost operational efficiency with Managed Services?

Just like a well-functioning team is made up of quality players who know what to do on the pitch, a company’s success is determined by the efficiency and strengths of its different departments, each completing different tasks with different skills, but all striving towards the same goal: company growth through best practices and continuously improving products and services.

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How Scriptura Template Factory boosts operational efficiency

Over the past few weeks we’ve delved deeper into how companies can improve operational efficiency. In this week’s blog, we’ll talk about operational efficiency in template design. More specifically we will shed a light on the benefits of Scriptura’s Template Factory and how each of these benefits can boost operational efficiency within your company.

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CEO Jim Verbist shares a glimpse of ENGAGE18

At the end of October Inventive Designers will host ENGAGE18. Customers, partners and everyone interested in tomorrow’s customer communications standards will learn why the ‘when’ is as important as the ‘what’ and ‘how’, as industry experts from InfoSquare, Doccle, Tripolis and others will take the stage. None other than digital expert Steven Van Belleghem and motivational speaker Marc Herremans will share their insights all before Inventive CEO Jim Verbist will reveal … a well-kept secret. 

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How business user empowerment boosts operational efficiency

If you have ever worked in a bar you might recognize the following scenario. It’s your very first shift. The place is filled to the rafters. Your head spins. Orders are coming in right, left and center. As someone shouts “Where are my beers?!”, the tap runs dry. You don’t know how to change the keg. You ask Jim. Jim is busy. You fail to keep up and customers grow impatient. “What’s keeping my Bloody Mary?!” How do you even make a Bloody Mary? You have no clue. Jim does, but Jim has his own orders to fill.

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How to improve operational efficiency in multilingual and multibrand environments?

In business, speed is everything. You want to be the first to launch that groundbreaking product or service, you want to be the first to identify and capitalize on future trends. But you also want to bind your customers to your brand before your peers do. Delivering relevant, individualized and consistent customer communications is crucial and you need operational efficiency to do so. Yet this is something that a lot of companies lack.

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How to boost your organization with customer experience management?

Customers are becoming more demanding in what type of communications they receive and how these are delivered. Also, these individual preferences tend to change quickly. In today’s market in which the customer experience is paramount, flexibility and agility are must-haves for companies eager to succeed.

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