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    Unleash the power of dynamic transpromotional communications 5.0

    In last week’s blog we talked about how combining transactional and promotional communications or ‘transpromo’ creates promising perspectives for businesses to reach out to customers. Today we’ll go beyond. When made interactive, transpromotional communications show their true potential. By combining transactional and promotional content within actionable communications, the possibilities for the receiver suddenly manifold as he can pick, chose, consult, review or buy what he or she wants or needs. This is transactional communications 5.0 and the future of digital customer engagement.

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    Transpromotional communications: A match made in heaven

    We all have read these stories or seen them on TV: Men madly in love and blinded by romance skillfully ruining the biggest moments of their lives. While one is turned down by his girlfriend in a packed football stadium, another one sees his life savings go down the drain as he gets on one knee only to drop the ring in the sewer. And then there’s the guy who cleverly hides the ring in the dessert only to see his darling swallow it whole or almost choke on the diamond.

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    A look back on a decade of customer experience management

    Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

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    Should you put your customer in control of your communications?

    Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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    Proud to drive our industry forwards as Electronic Document Professional (EDP)

    In recognition of my achievements in the last 5 years in the document and content domain, the EDP commission has seen fit to recertify my status as Electronic Document Professional through the end of 2023. In Belgium and the Netherlands I am joined by 57 other EDP professionals, all certified by the international trade association Xplor International, based in the United States.

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    Personalised vs. Individualised communications: Going the extra mile

    Every year since his wife gave birth to his son, our CTO David has been receiving emails from his health insurance fund informing him about breastfeeding and pregnancy ailments. Something’s off here. First of all, the department that sends out these emails should know that he’s a man. Secondly, he has been receiving this kind of emails for the past four years. His son is 3,5 now. They should know this as well.

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    Print vs. digital communications: How to choose the right channel?

    You know what you are all about. You have got the expertise, the know-how. You have confidence in your products or are certain of the fact that your services outweigh those of the competition. But how do you get this message across? Via what channel to reach out to your target audience in order to sway them to rely on your services or buy your products and yours alone?

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    How to create a customer centric communication process

    The overriding trend in customer experience is that the customer is in control. Too many companies make the mistake of thinking that their organization knows best instead of including the client as a part of decision making as this also involves customer interactions

    when it comes to communications. The answer? Customer centric communication!

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    Customer convenience and the importance of individualization: a recap

    Over the past few weeks we talked about UX convenience in customer communications. What is user experience convenience, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back.

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    The importance of individualization in customer convenience

    Over the past few weeks we covered the topic of user experience convenience. What is convenience? Why is customer convenience important, and moreover, how can you achieve and create convenience in your customer experience through customer communications?

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