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    Jim Verbist new CEO Inventive Designers


    Press release Inventive Designers (Scriptura Engage) - For immediate release 

    Hoboken 9 May, 2017 – We are excited to announce Jim Verbist is appointed as new CEO of Inventive Designers.  This introduces a new phase of growth for the Antwerp software company.


    Jim follows Klaas Bals, who led the company as CEO and CTO since 2012. Klaas will transition from the operational management of Inventive Designers, but remains active as shareholder and director. From this role, he will continue to provide strategic leadership to the company.  David Geleyn has been promoted to the role of CTO; he has been active with Inventive Designers for 15 years and has led Product Management in recent years.


    "It's a logical next step for us," says Klaas Bals. "5 years ago, my in-laws transferred Inventive Designers to my wife Joke and myself. In recent years, we focused on greater customer focus and further professionalization of the company. We have compiled a new board of advisors and board of directors and we have invested in a number of key positions in the company. In recent years, our sales have increased from 4 to almost 7 million euros, and growing our headcount from 40 to 60. The company is profitable and financially healthy, and we have been recognized in market studies by companies such as Forrester and Gartner.  We also just released our new cloud component Web Designer. "


    "In addition, we have also attracted many new enterprise customers," says Klaas, "such as the Flemish Tax Services, O2, M-Team, Belfius Insurance and some insurance companies in the US. Now it is time for the next phase, which focuses on further expansion and internationalization. With Jim, we choose an externally oriented bridge builder, who has earned his merits in realizing growth. I am convinced that Jim is the right person to further develop the company, focusing on the customer, the partners and the product. "


    "Assuming that a family member has to be the head of a family business belongs in the past. With a view on continuity and further growth, we have deliberately chosen existing employees as new CEO and CTO. Jim, David and the management team can count on the full support of the board and our advisors”, confirms Joke Dehond, Chairman of the Board. The shareholder structure of Inventive Designers remains unchanged.


    About Jim Verbist, new CEO

    Jim Verbist, 46, has been with Inventive Designers since January 2016. He led the professional services team to a turnover of 2.5 million euros, a 30% growth in 1 year time.

    Jim has been active in the IT sector for 25 years and held various positions in ICT consultancy companies such as project & service delivery manager, COO, and business unit manager in Belgium and abroad. "From my role as VP Professional Services at Inventive Designers, I gained a great understanding of our customers' needs and how Scriptura Engage provides added value." says Jim Verbist. "Inventive Designers is more ambitious than ever before and our unique customer and partner commitment are essential."


    About Inventive Designers

    Inventive Designers is mostly known by its software platform Scriptura Engage, which supports companies in their structured customer communication through all possible channels (paper, email, social media ...). Scriptura Engage is used in 32 countries to create and follow up on more than 4.5 million communications daily.

    The software platform is deployed by organizations like COLT, Suncorp and Sky to improve their customer engagement through relevant, personalized communications. In doing so they realize cost savings that reach up to 80%.

    In 2016, Belfius Bank won the Datanews ICT Project of the Year Award with the Mobile Digital First project. Inventive Designers is one of the strategic partners for this project.


    The company was founded in 1994 by Guy Dehond and has been run since 2012 by his daughter Joke Dehond and son-in-law Klaas Bals. Inventive Designers employs around 60 employees.

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