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    Pauline Suy

    Pauline Suy

    Pauline Suy is part of the marketing team at Inventive Designers since 2016. A young, enthoustiastic marketing lady with a clear view on everything happening at the Marketing department of Inventive Designers.

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    What is the difference between cross-channel & multichannel communications?

    In this digital decade new channels see the light of day all the time. Although this opens a world of possibilities for modern businesses in terms of customer engagement, all that actually customers want is to be contacted via their channel of choice. That’s why, as a business, you should have as many communication channels in your arsenal as possible. But how do you juggle all these channels? Let’s start by pointing out the difference between cross-channel and multichannel communications.

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    Why you should map your customers' journey

    As we saw in last week’s blog the customer experience is a determining factor of how customers rate your business and is essential to grow your business. The better the customer experience, the more loyal they will be to your brand and the more they will promote it.

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    Why does Customer Experience matter?

    In modern day business the customer holds all the cards. He knows he is in control and it’s up to the businesses he engages with to please him at every turn. When they fail to do so the customer is left in the cold, astounded, disappointed and determined to make his dissatisfaction heard. Either he will take it up with management directly, or he will tell all his friends and family about how he didn’t get bang for his bucks and his customer experience was not as expected.

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    6 Steps to choose the right communication tool

    They say in sports self-belief and strength of character are what separate the good from the best. You could argue that this applies to the world of business as well. Businesses worldwide approach the market claiming and believing that they know best, convinced that their own capabilities will eventually lead to success. This is the Inside-Out approach: systems, tools, processes, and products are designed with the company and its needs in mind and decisions are made based on what's best for the company and not the customer.

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    How to successfully reach out to your customers: a recap

    There is more to modern customer communications than the message alone. Technology and customer expectations have seen to that. But with the rise of complexity also comes the opportunity to boost customer engagement in ways unseen before.

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    Should you put your customer in control of your communications?

    Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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    How to create a customer centric communication process

    The overriding trend in customer experience is that the customer is in control. Too many companies make the mistake of thinking that their organization knows best instead of including the client as a part of decision making as this also involves customer interactions

    when it comes to communications. The answer? Customer centric communication!

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    Customer convenience and the importance of individualization: a recap

    Over the past few weeks we talked about UX convenience in customer communications. What is user experience convenience, why is it crucial for your business and more importantly, how do you achieve it? This brought us to the aspect of individualization and its key role in every touchpoint. Let’s take a look back.

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    Inventive Designers welcomes Paul Verkinderen as Business Development Manager Automotive

    With the launch of Xribe now behind us, Inventive Designers looks ahead to further introduce the immense potential of Xribe as well as Scriptura Engage in a wider growth market and untapped sectors. One such sector is the automotive industry.

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