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    Pauline Suy

    Pauline Suy

    Pauline Suy is part of the marketing team at Inventive Designers since 2016. A young, enthoustiastic marketing lady with a clear view on everything happening at the Marketing department of Inventive Designers.

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    What is customer retention?

    When you look at modern advertising you’ll notice that a lot of today’s billboards, tv ads and print commercials are focused on persuading and courting new customers. That’s because in the eyes of most companies, extra customers quickly translate into extra revenue. While gaining customers indeed boosts revenue, not losing any is proven to do so faster and at a much lower cost. When someone is not familiar with what you have to offer, it will take a lot of persuading to get him to buy your products. But when somebody already knows you and has taken a liking to your products, it will not cost you a huge effort to get him or her to come back for more.

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    How to communicate with your customers?

    How do you communicate as a business? How do you reach out to your customers? And what tools do you need to safely navigate through the labyrinth of individual customer needs and expectations that continue to grow more complex?

     

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    What is transpromo?

    Combine a powerful message with the certainty of it reaching your target audience and you’ve got a customer communications powerhouse. That’s what transpromotional communications are all about. But what is transpromo? If you’re eager to find out and discover its potential, please read on.

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    How important is communicating in multiple languages?

    In terms of customer communications, or the customer experience in general, customers nowadays have many expectations that businesses they engage with have to meet. In the past we have talked about delivering the right message at the right time via the right channel but a factor that many businesses often overlook, perhaps because it seems so self-evident, is the language in which they choose to communicate. The impact of language on the customer experience is often underestimated, it’s essential to create the right message.

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    What is the difference between cross-channel & multichannel communications?

    In this digital decade new channels see the light of day all the time. Although this opens a world of possibilities for modern businesses in terms of customer engagement, all that actually customers want is to be contacted via their channel of choice. That’s why, as a business, you should have as many communication channels in your arsenal as possible. But how do you juggle all these channels? Let’s start by pointing out the difference between cross-channel and multichannel communications.

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    Why you should map your customers' journey

    As we saw in last week’s blog the customer experience is a determining factor of how customers rate your business and is essential to grow your business. The better the customer experience, the more loyal they will be to your brand and the more they will promote it.

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    Why does Customer Experience matter?

    In modern day business the customer holds all the cards. He knows he is in control and it’s up to the businesses he engages with to please him at every turn. When they fail to do so the customer is left in the cold, astounded, disappointed and determined to make his dissatisfaction heard. Either he will take it up with management directly, or he will tell all his friends and family about how he didn’t get bang for his bucks and his customer experience was not as expected.

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    6 Steps to choose the right communication tool

    They say in sports self-belief and strength of character are what separate the good from the best. You could argue that this applies to the world of business as well. Businesses worldwide approach the market claiming and believing that they know best, convinced that their own capabilities will eventually lead to success. This is the Inside-Out approach: systems, tools, processes, and products are designed with the company and its needs in mind and decisions are made based on what's best for the company and not the customer.

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    How to successfully reach out to your customers: a recap

    There is more to modern customer communications than the message alone. Technology and customer expectations have seen to that. But with the rise of complexity also comes the opportunity to boost customer engagement in ways unseen before.

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    Should you put your customer in control of your communications?

    Although we live in a technological era, modern communications are not about the digital possibilities. Instead, they are all about the customer. Now more than ever he understands that he is in control. He knows that businesses will all but get on their knees for him to rely on their services, buy their products. And keep coming back for more.

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