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    Pauline Suy

    Pauline Suy

    Pauline Suy is part of the marketing team at Inventive Designers since 2016. A young, enthoustiastic marketing lady with a clear view on everything happening at the Marketing department of Inventive Designers.

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    How to boost customer engagement with multichannel communications?

    In our digital scan we introduced to determine how digitally mature your customer communications are, we also focus on multichannel communications. We ask questions such as ‘What channels do you use?’,’ What is the print/digital ratio within you organisation?’ and ‘Do you use responsive multichannel techniques?’. For example, when an email bounces, do you automatically send a print communication or do you ask for another email address?

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    Do you have a clear 360° overview of your customer communications?

    In last week’s blog, we introduced you to the brand new scan we developed to help you find out exactly how digitally mature your customer communications are. If you haven’t had the chance yet to check it out, you can complete the scan in five minutes here. Try it out, as it will also help you to determine what aspects you can improve to boost your digital communication transformation.

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    How can a CCM platform help create engaging documents out of your ERP system?

    In our previous blog we talked about how you can’t go without data visualisation if you want to deliver decent customer communications. Data visualisation helps you display content in a way that’s easy for the reader to digest, understand and record. In this blog we’ll delve deeper into the possibilities of data visualisation and more specifically how a customer communication management platform can help you create documents and communications with data coming directly from your ERP system.

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    Why is data visualisation so important for your business?

    Did you enjoy playing with Legos when you were a kid? If so, then you most certainly did one of two things whenever you’d start a new build. Either you would just rip open the bags and pour the pieces on the floor, which led to digging in the pile for minutes on end in search for a specific piece over and over again.

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    What is customer retention?

    When you look at modern advertising you’ll notice that a lot of today’s billboards, tv ads and print commercials are focused on persuading and courting new customers. That’s because in the eyes of most companies, extra customers quickly translate into extra revenue. While gaining customers indeed boosts revenue, not losing any is proven to do so faster and at a much lower cost. When someone is not familiar with what you have to offer, it will take a lot of persuading to get him to buy your products. But when somebody already knows you and has taken a liking to your products, it will not cost you a huge effort to get him or her to come back for more.

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    How to communicate with your customers?

    How do you communicate as a business? How do you reach out to your customers? And what tools do you need to safely navigate through the labyrinth of individual customer needs and expectations that continue to grow more complex?

     

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    What is transpromo?

    Combine a powerful message with the certainty of it reaching your target audience and you’ve got a customer communications powerhouse. That’s what transpromotional communications are all about. But what is transpromo? If you’re eager to find out and discover its potential, please read on.

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    How important is communicating in multiple languages?

    In terms of customer communications, or the customer experience in general, customers nowadays have many expectations that businesses they engage with have to meet. In the past we have talked about delivering the right message at the right time via the right channel but a factor that many businesses often overlook, perhaps because it seems so self-evident, is the language in which they choose to communicate. The impact of language on the customer experience is often underestimated, it’s essential to create the right message.

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    What is the difference between cross-channel & multichannel communications?

    In this digital decade new channels see the light of day all the time. Although this opens a world of possibilities for modern businesses in terms of customer engagement, all that actually customers want is to be contacted via their channel of choice. That’s why, as a business, you should have as many communication channels in your arsenal as possible. But how do you juggle all these channels? Let’s start by pointing out the difference between cross-channel and multichannel communications.

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    Why you should map your customers' journey

    As we saw in last week’s blog the customer experience is a determining factor of how customers rate your business and is essential to grow your business. The better the customer experience, the more loyal they will be to your brand and the more they will promote it.

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