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Geert Fransen

Geert Fransen

Working for a company that puts customers first is a joy. At Inventive Designers, we don’t just sell you a product, we also help you to be successful with it. We take customer experience very serious.

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Recent Posts

Transpromotional communications: A match made in heaven

We all have read these stories or seen them on TV: Men madly in love and blinded by romance skillfully ruining the biggest moments of their lives. While one is turned down by his girlfriend in a packed football stadium, another one sees his life savings go down the drain as he gets on one knee only to drop the ring in the sewer. And then there’s the guy who cleverly hides the ring in the dessert only to see his darling swallow it whole or almost choke on the diamond.

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A look back on a decade of customer experience management

Today, doing business is all about pleasing the customer. Of course there is the quality of your services and products you wish to uphold and improve, but in the end, it all trickles down to keeping your customers satisfied. As a result there isn’t a modern company that doesn’t value the importance of customer service and invests time and effort in quality

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Personalised vs. Individualised communications: Going the extra mile

Every year since his wife gave birth to his son, our CTO David has been receiving emails from his health insurance fund informing him about breastfeeding and pregnancy ailments. Something’s off here. First of all, the department that sends out these emails should know that he’s a man. Secondly, he has been receiving this kind of emails for the past four years. His son is 3,5 now. They should know this as well.

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Print vs. digital communications: How to choose the right channel?

You know what you are all about. You have got the expertise, the know-how. You have confidence in your products or are certain of the fact that your services outweigh those of the competition. But how do you get this message across? Via what channel to reach out to your target audience in order to sway them to rely on your services or buy your products and yours alone?

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How to achieve customer convenience in customer communications?

Two weeks ago we discussed user experience convenience and why every business should invest time and money into optimizing their customer journey to maximize convenience. An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing.

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What is Customer Convenience and why does your business need it?

Have you ever heard about Jeremy Bentham? Back in the 18th century this English philosopher introduced the principle of utility. In his main work ‘The Introduction to Principles of Morals and Legislation’ Bentham stated that all human beings by default act to maximize pleasure and minimize pain. As we seek a maximum of happiness, we weigh the positive and negative effects of every action, and choose our interests accordingly. This philosophy is what’s become known as Utilitarianism.

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ENGAGE18: Revealing the future standards of customer communications

On the 25th and 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A huge and broad international audience of business experts, marketers and C-level executives herded together in the magnificent Bluepoint in Antwerp to catch a glimpse of the future standards of customer communications.

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Boosting operational efficiency and the power of customer experience management: a recap

Over the past few weeks we covered the importance of quality customer experience management (CEM) and operational efficiency in order to boost your organization and successfully compete with peers in terms of customer experience.

In this week’s blog we’ll come back on how Inventive Designers with Scriptura Engage, Template Factory and Managed Services has all the necessary ingredients of a modern customer communication platform to increase operational efficiency and boost business empowerment.

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How to improve operational efficiency in multilingual and multibrand environments?

In business, speed is everything. You want to be the first to launch that groundbreaking product or service, you want to be the first to identify and capitalize on future trends. But you also want to bind your customers to your brand before your peers do. Delivering relevant, individualized and consistent customer communications is crucial and you need operational efficiency to do so. Yet this is something that a lot of companies lack.

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How to boost your organization with customer experience management?

Customers are becoming more demanding in what type of communications they receive and how these are delivered. Also, these individual preferences tend to change quickly. In today’s market in which the customer experience is paramount, flexibility and agility are must-haves for companies eager to succeed.

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