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Geert Fransen

Geert Fransen

Working for a company that puts customers first is a joy. At Inventive Designers, we don’t just sell you a product, we also help you to be successful with it. We take customer experience very serious.

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How to achieve customer convenience in customer communications?

An important note to be made in defining UX convenience is the fact that convenience is a parameter that is perceived differently depending on the person and specific timing. This week we delve deeper into how you can achieve convenience your customer communications as a business. Read More

What is Customer Convenience and why does your business need it?

The ratio of pleasure and pain in user experience determines customer convenience, which in turn affects how customers make decisions about what products to buy, what services to use, and with what providers to engage. But what is Customer Convenience and why does your business need it? Read More

ENGAGE18: Revealing the future standards of customer communications

On the 25th & 26th of October, Inventive Designers hosted ENAGE18 for its customers and partners. And engage we did. A broad international audience of business experts, marketers and C-level executives herded together in Antwerp to catch a glimpse of the future standards of customer communications. Read More

Boosting operational efficiency and the power of customer experience management: a recap

Over the past weeks, we covered the importance of customer experience management (CEM) and operational efficiency in order to boost your organization and compete with peers in terms of customer experience. In this week’s blog we’ll come back on how Scriptura Engage has all the necessary ingredients Read More

How to improve operational efficiency in multilingual and multibrand environments?

In business speed is everything. Delivering relevant, individualized and consistent customer communications is crucial and you need operational efficiency to do so. Yet this is something that a lot of companies lack in multilingual and multibrand environments. Read More

How to boost your organization with customer experience management?

Customers are becoming more demanding in what type of communications they receive and how these are delivered. In today’s market in which the customer experience is paramount, flexibility and agility are must-haves for companies eager to succeed, but how do you boost business agility? Read More

Why make your communications as dynamic as possible?

Along with technology and the possibilities brought by big data and social media, customer expectations have come a long way. Technology and the current digital era, enable companies to make their customer journey as pleasant as possible with individualized, actionable and relevant communications. Read More

Digital transformation and the hurdles of digital adoption: a recap

What is digital adoption? In fact digital adoption is about more than buying a few iPads or investing in new software. It’s not only about IT, digital adoption is about knowing how your organization needs to function as a whole, using a digital framework of multiple tools to achieve your goals. Read More

5 ways to become more customer centric

As an organisation, how do you build customer centricity? In this week's blog, it's time for a small recap, we take a look back on the different pillars on which customer centricity is built. Read More

How mobile drives your digital transformation

Digital transformation is a challenge for many companies. Mobile is one of the keys to avoiding digital inertia and can help you push your business from partially digital to digital by default. Read More