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David Geleyn

David Geleyn

Understanding clients’ needs and transforming those needs into innovative, flexible and future proof solutions is what makes me tick. I’d like to think of myself as an open-minded no-nonsense kind of a guy with a pragmatic and motivating attitude. I never think in terms of problems, but in terms of challenges and opportunities.

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Recent Posts

Proud to drive our industry forwards as Electronic Document Professional (EDP)

In recognition of my achievements in the last 5 years in the document and content domain, the EDP commission has seen fit to recertify my status as Electronic Document Professional through the end of 2023. In Belgium and the Netherlands I am joined by 57 other EDP professionals, all certified by the international trade association Xplor International, based in the United States.

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The importance of individualization in customer convenience

Over the past few weeks we covered the topic of user experience convenience. What is convenience? Why is customer convenience important, and moreover, how can you achieve and create convenience in your customer experience through customer communications?

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Scriptura Engage 18.10: New Fall release available!

New season, new release! We are very pleased to announce the release of Scriptura Engage v18.10. This release, we mainly focused on some changes of LiveDocs and creating actionable communications by using the Web Designer. These two updates fit in our strategy to empower business users even more and to get the best out of every customer touchpoint.

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How business user empowerment boosts operational efficiency

If you have ever worked in a bar you might recognize the following scenario. It’s your very first shift. The place is filled to the rafters. Your head spins. Orders are coming in right, left and center. As someone shouts “Where are my beers?!”, the tap runs dry. You don’t know how to change the keg. You ask Jim. Jim is busy. You fail to keep up and customers grow impatient. “What’s keeping my Bloody Mary?!” How do you even make a Bloody Mary? You have no clue. Jim does, but Jim has his own orders to fill.

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How to achieve smooth digital customer communication

In one of our previous blog posts, I outlined the 5 Hurdles to Smooth Digital Customer Communication. As modern customer communications are too silo-driven, with different company departments using isolated and nonintegrated software, customers are faced with confusing and unsatisfactory customer experience instead of a high-level CX that boosts brand loyalty and digital adoption.

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Why communication is critical in Customer Experience

Keeping your customers around requires numerous skills. Like a great dad and his kids, we don’t like playing favorites. However, there is one important skill that stands out when your company is trying to create a great experience for your customers. That skill is communication.

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5 Hurdles of Digital Customer Communication

Do you ever open your mail and have to check twice to see what company the invoice inside the envelope is from? A plain piece of paper with a look and feel that’s a far cry from what you are used to from that brand, say the beautiful promotional communications you receive via email, the ads you see on TV or the consumer app you have installed on your smartphone.

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Scriptura Engage's Summer Release is available.

Today, we are very pleased to announce the release of v18.07, the summer release of Scriptura Engage. The focus of this release has been mainly on the Design Cloud. The parts of Scriptura Engage that are solely deployed in the cloud. This development fits within our strategy to enrich the collaboration possibilities of our platform to empower business users even more.

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How can printed communications help your customers to go digital?

Our smartphones have us hooked. On the bus, in bars, in bed ... We watch entire concerts through our camera apps, walk into lamp posts while playing Candy Crush and marvel at the wonders of the world with the backs of our heads as we pose for duckface selfies. The smartphone is now more than a tool. It’s a third hand, an extension of our bodies. Today we are digital.

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Consistency across all touchpoints is the key to customer loyalty

Do you know why master chefs consider the dessert as the most important course on the menu? Because it’s the last part of their guests’ dining experience and the first thing they’ll talk about on the way home. That’s why a fine restaurant will never spoil serving a premium juicy steak or award-winning wine by finishing off with a cheap strawberry popsicle.

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