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David Geleyn

David Geleyn

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Getting home after car breaks down...

In multipe Forrester reports, analyst Joana van den Brink-Quintanilha, indicates that successfully mapping the CX ecosystem requires insights outside the company. It isn't always easy for companies to get that outside-in view. But hey, I'm here to help! With this post I want to do just that for the CX professionals of car assistance companies: Giving them one outside-in view of their company.

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Launching Scriptura Engage Web Designer

Unlock your Business Users!


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Rapid Time to Market is Table Stakes for Digital Innovation

The digital world is moving fast (and faster every day). If it comes to innovations, tomorrow is always too late. They were due for release yesterday! To better support our customers in their digital journey, we have changed our release schedule. With this new schedule, we will  release software more frequently, reducing the time-to-market of new features significantly.
Until now, the release date of a new version of our on-premise product was determined by its scope. Consequently, the time to complete the release varied based on the size of the scope. Also, as you might expect, the scope of a release tends to fluctuate, which is just fine in an agile environment, but this has the disadvantage that release dates become unclear and that they tend to shift to later dates. This makes the planning of migration projects hard for customers. Another side effect is that different stakeholders put a lot of pressure on the product team to get a specific feature in the next release, because it is unclear when following releases will become available.
To overcome these concerns, we have decided that the release frequency is more important than the scope of a release. As a result, we will release Scriptura Engage with a fixed frequency. Every 3 months (in January, April, July and October), a new release will be made available. The scope will be more focused on a smaller set of features and it might happen that a feature won’t make it in a specific release, but the release dates are clearly defined and will give the stakeholders perspective of when to expect that feature. These time-based releases also facilitate faster collection of feedback on new features. This gives us the opportunity to iterate more quickly, resulting in more valuable software. For those customers that require stability and don’t want to use new functionalities right away, we will provide a long term stable release (LTS) every year.
To highlight this change, we will also align the version numbers of our products with this new release schedule. The new version numbering will contain the year and month of the release. With that in mind, Scriptura Engage 8.1 is also known as Scriptura Engage 17.02, which indicates that it has been released in February 2017. This year you can expect the following releases: Scriptura Engage 17.07 in July and Scriptura Engage 17.10 in October.
All changes in the release schedule are documented in the Software Release Policy, that can be found in the protected part of our website. This policy becomes effective with the release of Scriptura Engage 8.1 also known as Scriptura Engage 17.02.
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Scriptura Engage 8.1 (aka 17.02) released

Today, we are very pleased to announce release 8.1 of Scriptura Engage, our enterprise customer communication platform.
New in this release:
  • With smart data routing, flexible configuration of the output production and end-to-end tracking of the process, the Composition Service adds transparency, efficiency, performance and recoverability to the batch output process.
  • Time dependent variations of resources, called variants, allow for efficient inclusion
    of different legal clauses or promotions in a template, based on the date of output generation.
  • With the introduction of the Email Proofing and Email Link Rewriting & Tracking cloud
    services, designing quality emails has become much easier.
  • The Resource Server has a new backend, based on an included distributed, high
    performance NoSQL store, called Apache Cassandra. Consequently, the performance and the robustness of the Resource Server are significantly increased, mainly as an effect of removing the dependency on unreliable network storage and less performant relational databases.
  • All server process (Process Server, Resource Server, Management Server and Front End
    Server) now have an extensible framework to verify their status and in-depth health.
  • All server processes are now capable of being shut down in a graceful manner.
  • A wide range of new Document Flow steps are made available to be used in your output processes.
Since compatibility with the existing enterprise infrastructure is important and as software evolves quickly, the list of supported operating systems, databases and browsers has been
With this new release, we also changed our Software Release Policy. Thanks to this policy, an increased software release frequency will accelerate the introduction of new features significantly.
Scriptura Engage 8.1 (also known as Scriptura Engage 17.02) has a lot to offer and is ready to be downloaded from our website today. More information and details can be found in the What’s New in Scriptura Engage 8.1 brochure.
We invite you to upgrade today! If you need assistance to understand the impact of an upgrade in your specific environment or you want us to help you migrate your Scriptura Engage software, please feel free to contact us!
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Communication Relevancy in Telco Sector

Like a lot of people I have a mobile subscription contract with split billing. A part of the bill is paid by my employer (lucky me ), the other part I have to take care of.

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10 Key Challenges for Field Force Automation

For 67% of the CIOs worldwide, enterprise mobility is a top initiative in their organization according to the CSC Global CIO Survey of 2014-2015. The same survey indicates that 93% of the CIOs are convinced that the investments in the domain of enterprise mobility are required to help them maintain their position in the market. For 41% of the CIOs, enterprise mobility is a strategic asset to drive the business forward.

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3 Ways to Approach Multichannel Customer Communication

We all know that communication with customers is evolving. Companies are making efforts to get in touch with customers on their terms, which inevitably results in supporting multiple channels. As a company you can approach this in different ways, depending on budget, time to market and the desired customer experience.


The e-book "Connecting Customers to a Deeper Conversation" of Lexmark introduces the concepts of active and passive multichannel customer communication. Although they are spot on and useful concepts to understand the possibilities of multichannel communication, I want to go a step further and introduce the concept of responsive multichannel communication. But first things first. What is active and passive multichannel communication?

Passive Multichannel Communications

If the same content and the same look and feel are used for multiple channels, then we speak of passive multichannel communication. So typically, the same template is used for multiple channels:

  • First, to generate print output (e.g. a statement that is bundled, ordered and enriched with OMR barcodes for enveloping)
  • Secondly, to generate attachments in an email (or PDF documents on the company portal that are referred to in emails)

Passive multichannel is a valuable strategy to customer communication, as it takes into account the customer preference, it doesn’t require the effort (and budget) to manage multiple templates and is typically achievable on short term. On the other hand, the content is not adapted to the channel, which results in less desirable customer experience.

Active Multichannel Communication

The term active multichannel communication is used if the content is different for the different channels. Although it is not absolutely necessary, this often results in multiple templates as those templates differ too much. For example

  • A template for print output that has a formal header, a call to action with a QR barcode, references to the URL of the website and 2 pages with general terms and conditions.
  • A template for email output

Active multichannel communication adds differentiation in content based on the channel, which definitely contributes positively on the customer experience. On the other hand, this can have a negative impact on the budget if you don’t have the right tools to manage multichannel communications efficiently!

Responsive Multichannel Communication

In the active multichannel communication approach, the responsive aspect of communications (in both design as delivery) is lacking. If you’re looking for an optimal customer experience, you definitely need to consider responsive multichannel customer communications.

Responsive Design

With responsive template design, it is possible to craft communications that provide an optimal viewing and interaction experience across a wide range of devices. Depending on the available screen space, parts of the communication are shown differently or not at all.

Responsive Delivery

With responsive channel delivery, you take into account the response of the used channel to trigger follow-up actions. Imagine that you send an email and your customer just switched email address. As a result, the email bounces or it is not read within 5 days. In the responsive multichannel approach, you have the possibility to design the next action that is executed automatically. This can be sending the same communication via the postal service (with request to update email address) or sending an SMS with the request to update the email address.

The responsive multichannel approach adds a responsive aspect to the design and the delivery of communications. This is a step forward in the provided customer experience compared to the active multichannel approach.

What's Next? Let's talk!

As a company you have to decide which approach you want to implement, based on the available budget, time and desired customer experience. Scriptura Engage helps іmрrоvе сuѕtоmеr experience thrоugh thе аutоmаtіоn of customer соmmunісаtіоnѕ and supports all three approaches. Our customers uѕе оur Cuѕtоmеr Communication Management software tо design, рrоduсе, and dіѕtrіbutе critical buѕіnеѕѕ communications thаt are highly-реrѕоnаlіzеd аnd іntеrасtіvе.


Let's go over your specific situation and see how you can benefit from this.


Start a Conversation

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How User Personas make our software even better

It's true, usability has become a commodity. Consumers are spoiled with outstanding user experiences of websites and mobile apps such as Facebook, YouTube and Amazon. It is easy to understand that in their professional life, those consumers will demand the same standards for the business software they use.

At Scriptura Engage, we are convinced that the usability of our software will determine our success. Although our solutions are often praised for their usability, some time ago we decided to go a step further. As such, we now start applying the user-centered design practice of User Personas.

Business Software & UX

Business software legs behind if it comes to user experience. This is caused by a number of factors:

  • business software has a more complex objective,
  • business software is customized,
  • business software is installed on-premises, making usage statistics hard to collect,
  • business software replacement is costly,
  • the user is in most cases not the buyer,
  • the user is harder to find.

Although some of those factors are valid reasons why it is hard to improve usability, it should be no excuse to ignore the usability aspect of business software. There are many ways to work on usability. At Scriptura Engage we recently started with the creation of User Personas as part of an initiative to bring the software closer to our users.


For those not familiar with user-centric product design, User Personas are fictional characters that represent the different user types that use your product in more or less the same way. As an illustration: for the design of communications in Scriptura Engage we have defined 4 personas that include information about the skills, tasks and needs of the represented users. One of them, Jason, is included as an example.




The exercise of defining those personas is interesting and gives you insights in how users are actually using your software. But the real benefits of personas lie in their usage in product development.


Defining and publishing user personas is not a once-off exercise, but a new way of thinking. This way, you show the whole organization that you want to put the user in the center.


User personas, in combination with user stories (descriptions of functionality in terms of the type of user, what they want and why they want it in a non-technical manner) makes that marketing, sales, analysts, developers and designers can communicate efficiently about features and their targeted users.


Personas put a face on the otherwise abstract user, making it easier for a designer and developer to empathize with and think like the user, resulting in functionalities that a type of user really needs.


When you see the world from your user’s perspective determining what is useful and what is not becomes a lot easier. Personas help us to define who the software is being created for and also who not to focus on. Having a clear target is important.


Usability in business software gets more and more attention as users are demanding the same experience as the websites and mobile apps they use (in their personal life). It is not a shame that developers don’t always know what is best for the user. User personas are created with the purpose to represent the real users and can provide answers and direction.

Call to Action

To define the User Personas, our UX experts (coached by a consultant of Studio Dott, an all-round creative and design firm) have conducted (and are still conducting) a number of interviews with our users. We are currently in the process of defining User Personas for the management, integration and administration of Scriptura Engage.

If you believe you have valuable input, do let me know!

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