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Clear & digital customer interactions form the basics for a happy customer journey in a new age. 

 

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David Geleyn

David Geleyn

Understanding clients’ needs and transforming those needs into innovative, flexible and future proof solutions is what makes me tick. I’d like to think of myself as an open-minded no-nonsense kind of a guy with a pragmatic and motivating attitude. I never think in terms of problems, but in terms of challenges and opportunities.

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Recent Posts

The importance of individualization in customer convenience

There is an indisputable link between personalisation and customer convenience and it is one that business can’t afford to ignore in their efforts to boost customer loyalty by providing a quality customer experience. Individualization. Read More

Scriptura Engage 18.10: New Fall release available!

New season, new release! We are very pleased to announce the release of Scriptura Engage v18.10. This release, we mainly focused on some changes of LiveDocs and creating actionable communications by using the Web Designer. Read More

How business user empowerment boosts operational efficiency

Today’s companies and their communication platforms and digital transformation programs are too technology-driven, business users have to rely on IT to make the necessary changes to templates as the tools are too complex for them. This impedes operational efficiency, so how to boost it? Read More

How to achieve smooth digital customer communication

As modern customer communications are too silo-driven, with different company departments using isolated and nonintegrated software, customers are faced with confusing and unsatisfactory customer experience instead of a high-level CX that boosts brand loyalty and digital adoption. But how? Read More

Why communication is critical in Customer Experience

Always, effective and powerful communication is foundational. If your company lacks this aspect, other aspects of your customer’s experience will not matter that much. Communication is the adhesive that makes sure your customer experiences never fall apart. Read More

5 Hurdles of Digital Customer Communication

Modern customer communications are very silo-driven, often leading to confusing customer experiences. To improve customer experiences and boost digital adoption, companies worldwide must shift from silo centric to customer-centric thinking. But going digital is not without technical challenges. Read More

Scriptura Engage's Summer Release is available.

Scriptura Engage. v18.07 is avaiblabe. We introduced functionality that helps you managing and organising resources. “Resource Browser” allows you to browse and search resources via an easy web interface. “Resource Promotion” puts you in control of the lifecycle, define tasks, keep multiple versions and manage the promotion through different stages of deployment. Read More

How can printed communications help your customers to go digital?

Do many of your customers back out before completing their customer journey? Avoid high dropout rates by using print to help customers to go digital. Keep them digital with actionable and frictionless content. If they are made to stay in the same environment, they will be open for a lot of things! Read More

Consistency across all touchpoints is the key to customer loyalty

A consistent customer journey is key, every touchpoint holds specific opportunities to engage with customers. That's why the worlds of marketing and service communications are converging. Ever encountered a really attractive add with a fancy actor but then got the a boring looking invoice? We did! Read More

The Power of Saying Goodbye

When a customer decides to stop using a product or service, an organization should have the courtesy to say goodbye. It is the perfect moment to get feedback and to track down the reason why the customer left. A customer that has left can become a customer again ... Read More