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5 ways to become more customer centric

As an organisation, how do you build customer centricity? In this week's blog, it's time for a small recap, we take a look back on the different pillars on which customer centricity is built. Read More

How mobile drives your digital transformation

Digital transformation is a challenge for many companies. Mobile is one of the keys to avoiding digital inertia and can help you push your business from partially digital to digital by default. Read More

How GDPR helps and not hinders you to use private data for user experience optimization

GDPR brought drastic changes worldwide for every business in every branch juggling with personal data. As these data are now more important than ever, why not use them to optimize your user experience? Read More

How to overcome the hurdles of digital adoption?

We connect, download, stream, sign in, upload, update… all the time. Organizations today are investing a lot in digital transformation programs. Some of them to get rid of outdated legacy systems or to focus on social media presence. Others seek to ensure availability of all digital channels. Read More

How can printed communications help your customers to go digital?

Do many of your customers back out before completing their customer journey? Avoid high dropout rates by using print to help customers to go digital. Keep them digital with actionable and frictionless content. If they are made to stay in the same environment, they will be open for a lot of things! Read More

The secret to customer loyalty you already know but fail to exploit

In order to build a successful business, customer loyalty is more important than sealing the deal just once. That’s common knowledge. But how do you get your customers to really trust your brand? Show you know and respect them and make the most out of customer data in all your communications! Read More

Consistency across all touchpoints is the key to customer loyalty

A consistent customer journey is key, every touchpoint holds specific opportunities to engage with customers. That's why the worlds of marketing and service communications are converging. Ever encountered a really attractive add with a fancy actor but then got the a boring looking invoice? We did! Read More

3 ways to get the most out of your customer communications

Channels like apps, Facebook, LinkedIn, ... are a way to engage with your target audience in order to turn interested prospects into long-term happy customers. But what about meeting your customers' expectations when they don't think in multiple channels? Read More

5 Reasons To Take a Team Time-Out

5 Reasons to take your team on a Team Time-out (TTO). Yes, taking a team time-out is an investment and it often doesn’t come easy or cheap. But read on, and you’ll understand why it will pay big dividends over time! Reason 5: Have Fun. Reason 4: Build Relationships. Reason 3: Set the stage for ... Read More

Security risks introduced by multi-tenancy

What is multi-tenancy? As a software vendor that made the transition from on-premise software to developing and operating a cloud service, we are in a unique position to comment on the differences in risk between traditional software and an on-premise installation and a cloud setup. Read More